BEAUTY CARE

RevitaLash expands to the hair care aisle

BY Gisselle Gaitan

RevitaLash is expanding beyond the lash and brow category to the hair care aisle.

The Ventura, Calif.-based company announced the launch of its new Hair Care collection, which is consists of a thickening shampoo, thickening conditioner and hair volume enhancing foam. Each of the three new products will supplement the brand’s established lash and brow products, and also provide relief to those looking to revive fine and thinning hair, the company said.

“Hair care products with a purpose are a seamless fit into our existing lash and brow portfolio,” Michael Brinkenhoff, founder and CEO of RevitaLash Cosmetics, said. “We were devoted to finding the very best way to deliver the results that we see with our existing products to the fine and thinning hair category to instill and inspire confidence.”

A featured ingredient within the line includes the brand’s proprietary BioPeptin Complex, which is used in its RevitaLash Advanced Eyelash Conditioner, and helps boost the vitality of hair, improve elasticity to prevent breakage and aid in conditioning, the company said.

The collection does not contain parabens or phthalates, is hypoallergenic and cruelty-free and safe for use on color-treated tresses.

RevitaLash’s hair collection ranges from $36 to $175. Further information on the line can be found on the company’s website.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

What area is your company focused most on in 2019?
  • Add your answer