BEAUTY CARE

Prell reintroduces its Clean Rinse Conditioner

BY DSN STAFF

Prell is bringing a familiar conditioner back to shelves.

The Denver-based brand, which is part of the Scott’s Liquid Gold portfolio, announced the reintroduction of its Clean Rinse Conditioner.

Featuring the same scent, the conditioner allows for a clean rinse while also catering to other hair needs.

“The reintroduction of Prell Conditioner is another great innovation from the Scott’s Liquid Gold and Neoteric Cosmetics teams. By listening to and working closely with Prell consumers, we understand their needs and product preferences,” president and CEO Mark Goldstein said. “We’ve developed a new, relevant and unique everyday conditioning product that detangles hair without an abundance of residue and heavy moisture.”

The brand’s Clean Rinse Conditioner is formulated for all hair types, infuses moisture, promotes antistatic, detangles tresses without buildup, leaves hair manageable and cleans gently for everyday use, the company said.

The conditioner, which also pairs well with Prell’s Classic Clean Shampoo, can be found on retail shelves throughout January, as well as online.

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