P&G to help set up dental clinics to support Olympic athletes, coaches

CINCINNATI — Procter & Gamble has announced that Oral-B, Blend-a-Med and Crest are setting up dental clinics in each of the three Olympic Winter Games villages to provide dental screenings, routine dental care, emergency care and products for athletes and coaches for the duration of the Sochi 2014 Olympic Winter Games.



“This partnership is part of P&G’s commitment to improving lives worldwide. We believe that every day is full of opportunities to open up to the world and that the more confident you are in the health of your mouth, the more confidently you open up to the world around you,” Paul Warren, director of Global Professional and Scientific Relations for P&G Global Oral Care, stated. “As such, Oral-B, Blend-a-Med and Crest offer a comprehensive line-up of toothpastes, mouthwashes, toothbrushes and flosses and provide consumers with innovative, targeted solutions designed to meet specific oral care needs.”



P&G Oral Care has developed their dental program with the advice of Dr. Tony Clough, who was the lead onsite consultant during the Beijing 2008 Olympic Games and has been a key consultant to P&G Oral Care in all Olympic Games since. He calls the implementation of the on-site resource an important milestone. In fact, in an International Olympic Committee evaluation of the health of athletes following the Beijing 2008 Olympic Games, it was determined that dental care is of utmost importance to promote good athletic function and the ability of the athlete to compete at an optimal level without being compromised by dental disease or an otherwise preventable emergency, P&G stated.



Up to 600 Olympic athletes, coaches and officials are expected to visit the dental clinics during the Sochi 2014 Olympic Winter Games.