BEAUTY CARE

Ouai sets the stage for relaxed, undone tresses

BY Gisselle Gaitan

The celebrity hairstylist and founder of hair care line Ouai, Jen Atkin, wants to help consumers achieve that effortlessly chic, undone look with their tresses by introducing the brand’s latest innovation, dry texture foam.

Free of parabens, sodium chloride and formulated without being tested on animals, this new product is infused with rice protein to add hold and memory for a soft, reworkable, beachy texture that may last for several days. Rice protein also protects hair fibers from oxidative damage due to solar radiation, and protects hair keratin from degradation, the Los Angeles-based company said.

Aside from protecting and styling, the dry texture foam also contains Ouai’s No. 2 fragrance, which features notes of bergamot, Italian lemon, Rose De Mai, magnolia, lily, blackberry, violet, cedar wood, amber, patchouli, sandalwood and white musk.

To use the foam, users need to apply a quarter-sized dollop onto their palm and apply to dry or damp hair from the ends up for a beachy lived-in style.

Ouai’s dry texture foam comes in a 4-oz. size that retails for $28, and is available for purchase on the company’s website, where further product information also may be found.

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L’Oréal expands digital footprint by acquiring ModiFace

BY Gisselle Gaitan

L’Oréal has announced that it will be acquiring 100% of augmented reality company ModiFace, which in the past has partnered with MAC Cosmetics and most recently CoverGirl on Samsung’s Galaxy S9/S9+ devices.

Founded by Parham Aarabi in Canada, ModiFace has developed advanced 3-D virtual makeup, color and skin diagnosis services using proprietary know-how, which tracks facial features and color.

“We are thrilled to welcome ModiFace to L’Oréal to become the heart of our digital services R&D. With its world-class team, technologies and sustained track record in terms of beauty tech innovations, ModiFace will support the reinvention of the beauty experience around innovative services to help our customers discover, try and chose products and brands,” Lubomira Rochet, chief digital officer of L’Oréal, said. “We at L’Oréal and ModiFace want to pioneer this new page of the beauty industry and serve our customers with innovative services and experiences.”

Toronto-based ModiFace will become part of the company’s digital services factory, a network dedicated to designing and developing new digital services for the Clichy, France-based group’s brands. The AR-focused brand also will work closely with the beauty conglomerate’s advanced research team and remain based in Canada.

“L’Oréal’s acquisition of ModiFace provides an incredible opportunity to innovate on beauty augmented reality, AR, and artificial intelligence, AI, at an unprecedented scale, the results of which will shape the beauty industry for the decades to come. Our entire team and I are extremely excited to be joining the L’Oréal family, and look forward to the AR/AI-enabled future that we will create together,” Parham Aarabi, founder and CEO of ModiFace, said.

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Indie beauty brand Better Skin debuts at Ulta Beauty

BY Gisselle Gaitan

The company behind the winning miracle cream, Genius in a Jar – Better Skin, is launching in more than 1,100 Ulta Beauty locations nationwide.

Better Skin was founded by Murphy Bishop, a beauty industry alum, and aesthetician Natalya Rachkova, who brought her secret skin care recipe to the United States when emigrating from the Republic of Uzbekistan to Seattle. After meeting and discovering Rachkova has a side business selling her old country cream out of her kitchen, Bishop tried the product and convinced her to let him help turn her skin care passion into a real business, the Los Angeles-based company said.

Bishop shared his excitement of partnering with the beauty retailer by stating, “It means that indie brands can compete with big brands driven by big budgets. If you have a great story, great brand fans, and steady sales growth — there’s a chance for you.”

Better Skin’s portfolio currently consists of four products:

  • Mirakle Cream, an all-purpose cream;
  • Zit No More, a zit zapper that comes in a rollerball form;
  • Lava Magik, an orange-scented cleanser, exfoliating scrub and mask containing volcanic lava; and
  • Epik C Vitamin Serum, a skin tightening serum that will be available on the retailer’s website.

All of Better Skin’s products are paraben-free, gluten-free, cruelty-free and vegan. Prices will range from $18 to $42, and further product information can be found on the company’s website or Instagram account.

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