BEAUTY CARE

Neutrogena unveils personalized 3D-printed sheet masks

BY DSN STAFF

Neutrogena has unveiled its latest entry in the personalized skin care category — the Neutrogena MaskiD.

The patent-pending 3-D printed sheet mask is powered by data and allows for potent skin care ingredients by creating a physical barrier that locks them in and maximizes efficacy, the company said.

“Women who embraced our Neutrogena Skin 360 personal skin analysis tool told us how excited they were to finally understand the unique aspects of their own skin — and they told us they want more,” Sebastien Guillon, global president of beauty at Johnson & Johnson Consumer, said. “They wish they could find personalized skin care solutions that address their skin’s unique needs, and we believe that sheet masks are the perfect opportunity to deliver on this unmet need.”

Personalization with the MaskiD first occurs with the shape of the mask. By using a smartphone 3-D camera, users can snap a selfie to create a multidimensional map of the face with the exact measurements of their nose, space between the eyes, lips and other characteristics, the company said.

Then, with personalized data from the Neutrogena Skin 360, the system analyzes skins needs, makes recommendations for what ingredients wil be most beneficial, and then uses a 3-D printing process to create the hydrogel masks.

“Neutrogena is already globally recognized for delivering topical skin care solutions at the nexus of science and technology,” Michael Southall, global R&D lead at Johnson & Johnson Consumer, said. “Neutrogena MaskiD marks one step towards a new model of product development where we find innovative uses for the latest technology, such as digital imaging, skin analysis and 3-D printing to give consumers new ways to achieve their best skin ever.”

The Neutrogena MaskiD will be sold exclusively on the brand’s website to customers in the United States beginning in the third quarter of 2019. Consumers can now sign up to join the waiting list.

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L’Oréal Paris launches its #StopWaiting campaign

BY DSN STAFF

L’Oréal Paris wants to flip the script on the saying “Good things come to those who wait” with its new campaign.

The brand is looking to celebrate good things coming to those who stop waiting, and wants to provide consumers with hair care products that allow them to stop waiting before seeing results by launching its new Elvive Rapid Reviver Deep Conditioners, which have no wait time and work deep to repair hair damage quickly, the company said.

“We are excited to launch the Elvive Rapid Revivers with Camila Cabello, who, with a demanding tour schedule and busy lifestyle, understands the value of making every second count,” Anne Marie Nelson-Bogle, senior vice president of marketing at L’Oréal Paris USA, said. “Backed by 15 years of research and offering better, faster care to fit women’s increasingly busy lifestyles, the conditioners give women one less thing to wait for.”

The conditioners contain a unique blend of a 20% damage repairing serum, with tailored ingredients per product. Consisting of three products — Elvive Total Repair 5 Rapid Reviver, Elvive Extraordinary Oil Rapid Reviver and Elvive Color Vibrancy Rapid Reviver — each remains lightweight on hair, does not allow residue or weigh down, and transforms hair for more nourishment and less breakage, the company said.

To celebrate the products, the brand also unveiled its #StopWaiting campaign, which features celebrity spokeswomen Camila Cabello, Eva Longoria, Amber Heard and Aja Naomi King, who also will come together on social media to share what they achieved when they stopped waiting.

“I’m learning to trust my instincts more and more and follow my heart,” Cabello said. “Believe in yourself and stop waiting to go after what you truly want.”

In addition, L’Oréal Paris wants women everywhere to share their stories on how they are challenging the saying by sharing their own #StopWaiting stories by tagging @LorealHair on Instagram and @LOrealParisUSA on Twitter.

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Clairol unveils Natural Instincts Demi-Permanent Hair Color

BY DSN STAFF

Clairol has introduced a new addition to its line of permanent hair colors — Natural Instincts Demi-Permanent collection.

The collection provides color with a formula that is made with 80% naturally-derived ingredients, has no added parabens and comes in eco-friendly packaging.

Featuring the brand’s allergy gentle molecule ME+, the line was developed to reduce the risk of allergies and is the result of more than 20 years of research to find a replacement for the existing hair color dye molecules phenylenediamine and toluenediamine, the company said.

In addition, the collection comes in PVC-free plastic bottles with a a no-drip crème color applicator and features such ingredients as coconut oil and aloe vera . The color, which develops in 20 minutes and gradually fades, lasts 28 washes and prevents a harsh root line.

Each dye also acts as gloss and glaze for the hair, provides a subtle boost of color, enhances hairs natural beauty, and conditions tresses. Its color range includes deeper shades to accommodate multicultural hair, while also featuring trendy shades as rose gold, the company said.

Clairol’s Natural Instincts Demi-Permanent collection comes in 37 shades, retails for $7.99, and can be found at such retailers as Walmart, Target, CVS and Rite Aid.

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