BEAUTY CARE

Neutrogena unveils personalized 3D-printed sheet masks

BY DSN STAFF

Neutrogena has unveiled its latest entry in the personalized skin care category — the Neutrogena MaskiD.

The patent-pending 3-D printed sheet mask is powered by data and allows for potent skin care ingredients by creating a physical barrier that locks them in and maximizes efficacy, the company said.

“Women who embraced our Neutrogena Skin 360 personal skin analysis tool told us how excited they were to finally understand the unique aspects of their own skin — and they told us they want more,” Sebastien Guillon, global president of beauty at Johnson & Johnson Consumer, said. “They wish they could find personalized skin care solutions that address their skin’s unique needs, and we believe that sheet masks are the perfect opportunity to deliver on this unmet need.”

Personalization with the MaskiD first occurs with the shape of the mask. By using a smartphone 3-D camera, users can snap a selfie to create a multidimensional map of the face with the exact measurements of their nose, space between the eyes, lips and other characteristics, the company said.

Then, with personalized data from the Neutrogena Skin 360, the system analyzes skins needs, makes recommendations for what ingredients wil be most beneficial, and then uses a 3-D printing process to create the hydrogel masks.

“Neutrogena is already globally recognized for delivering topical skin care solutions at the nexus of science and technology,” Michael Southall, global R&D lead at Johnson & Johnson Consumer, said. “Neutrogena MaskiD marks one step towards a new model of product development where we find innovative uses for the latest technology, such as digital imaging, skin analysis and 3-D printing to give consumers new ways to achieve their best skin ever.”

The Neutrogena MaskiD will be sold exclusively on the brand’s website to customers in the United States beginning in the third quarter of 2019. Consumers can now sign up to join the waiting list.

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