BEAUTY CARE

Milani Cosmetics appoints new CMO

BY DSN STAFF

Changes are coming to Milani Cosmetics’ leadership team.

The Los Angeles-based beauty brand announced that Evelyn Wang would be taking over the chief marketing officer role, effective Oct. 23.

Wang most recently served as the senior vice president of marketing at Wet ‘n Wild, where she’s credited with enhancing the brand’s imagery to increase its reach to Gen Z and millennial shoppers, and expansion into both Ulta Beauty and Boots.

“Evelyn’s talent in shaping highly relevant brands for today’s modern millennial consumer and expertise in winning in the digital and mass cosmetic landscape is a huge asset,” Grace Ray, CEO of Milani, said. “I am delighted to have Evelyn join the Milani team. With her proven track record of success and talented marketing leadership, Evelyn brings extraordinary experience to the position that will further drive Milani’s growth.”

She also held senior leadership roles at L’Oréal Paris’ hair color and skin care departments, Neutrogena Color Cosmetics at Johnson & Johnson and at Estée Lauder.

“It’s a thrill to take on the new challenge of CMO at Milani. This is a brand that already has a high degree of organic traction from consumers discovering its high-product quality. There is a tremendous opportunity to amplify that process of consumer discovery and take Milani’s growth to the next level,” Wang said. “I believe Milani has great potential to resonate with a diverse swath of consumers as their next must-have cosmetics brand. It’s exciting to work with Grace Ray, who has such clear leadership and vision for the brand, as well as the incredible team that is already in place at Milani. I have every confidence that we will take the brand to new heights of success and recognition.”

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