LR Health & Beauty Systems, actor Bruce Willis extend collaboration

AHLEN, Germany — Germany-based cosmetics manufacturer LR Health & Beauty has extended its contract with actor Bruce Willis through 2019.

Together with LR, Willis has already developed three fragrances, which are internationally marketed through sales partners and an online shop.

The collaboration started in 2010 with the introduction of the first fragrance called "Bruce Willis." Two years later, Willis presented his first women's fragrance named "Lovingly." Both fragrances were nominated for the German perfume award "Duftstars.” Last year, the cooperation brought forth the third fragrance, "Personal Edition," which reflects the private side of Willis.

"Together with the international star Bruce Willis, we already created three successful fragrances, which are very popular with our sales partners and customers and have become top sellers. The trust Bruce Willis has placed in our company and our products means a lot to us,” stated Patrick Sostmann, spokesperson of LR.

Further projects with Willis are planned for the future.