BEAUTY CARE

Kiss, Alice + Olivia partner on limited-edition ImPress Manicure collection

BY Gisselle Gaitan

Alice + Olivia is putting a spin on Kiss’ ImPress Press-On Manicure collection.

The beauty brand announced a partnership with the fashion label, which was designed by Stacey Bendet, Alice + Olivia’s CEO and creative director, and features six nail designs.

“Like Alice + Olivia, ImPress is not afraid of bold patterns or vibrant colors. They were the perfect partner to bring my nail art visions to life,” Bendet said. “Nail designs are trending as the ultimate fashion accessory, and the Alice + Olivia x ImPress Press-On Manicure collaboration brings fashion right to your fingertips, with looks from cool casual to total glam. Nails are now the ultimate fashion accessory, and with imPRESS Press-On Manicure, you have the ability to switch up your look in just minutes.”

Alice + Olivia x ImPress Press-On Manicures can be found on ImPress’ website or in select Alice + Olivia retail locations across the nation.

“We initially partnered with the illustrious Stacey Bendet for New York Fashion Week, creating one-of-a-kind nails for her ‘Passport to Wonderland’ themed SS19 presentation,” Annette DeVita-Goldstein, senior vice president of global marketing at Kiss, said. “The collaboration grew into an exclusive nail collection because we strongly believe Bendet’s creative vision and empowering designs are a perfect match for the innovative ImPress brand.”

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Brazilian Bare products head to retail shelves

BY DSN STAFF

Lescoja, the parent company of the Brazilian Bare shaving and skin care line, announced that the collection would be heading to retail shelves.

The Tucson, Ariz.-based company announced that three products from the Brazilian Bare line — shave syrup, melted body butter and post shave body powder — would be jumping onto Kroger shelves beginning March 2019.

“After an incredibly successful ‘Direct-To-Consumer’ campaign, we received hundreds of inquiries from customers asking where they could find Brazilian Bare in retail stores. I am happy to announce that we have chosen Kroger and their Family of Stores to help bring our innovative new brand, Brazilian Bare, to a wider audience,” Rachel Jacobs, chief beauty officer of Lescoja said. “Kroger’s commitment to redefine the customer experience, along with its leading reputation for exceeding customer’s needs, make this retailer the perfect choice to help introduce products to women that are naturally-based and truly effective when it comes to shaving and caring for their skin.”

To spread word about Brazilian Bare’s retail debut, the company will launch an integrated marketing campaign that will involve print and broadcast ads, as well as internet, social media and public relations campaigns, the company said.

“After an incredibly successful test-launch with the world’s largest ecommerce retailer, then receiving nothing but 5-star reviews and an endorsement from one of the country’s top dermatologists, we feel that the timing is perfect to launch our products ‘on-shelf’,” Jacobs said. “The line is unlike anything currently available, and with a marketing campaign that will appeal to women that look to combine beauty and efficacy with their active lifestyle, we are confident that Brazilian Bare will continue its success.”

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ArtCosmetics sets its sights on business growth

BY DSN STAFF

ArtCosmetics, an Italian-based cosmetic manufacturer that delivers ArtLab formulas, is setting its sights on business growth.

The company announced that its business doubled in dollar growth from $52.6 million to $108.7 million since 2015. Its new goal is to reach $210 million by 2022, in addition to opening a new plant close to its current one in Mozzanica, Italy.

“The project relating to the new headquarters is essential in order to increase growth over the next four years,” Pierfranco Accardo, chief executive officer of ArtCosmetics said. “By innovation, we mean not only in the development of our formulas but also in the investment of high-tech tools to ensure we deliver on our corporate mission for excellence.”

This new plant will feature a 16,145 sq.-ft. laboratory, and produce emulsions, anhydrides, foundations, mascaras and lipsticks. In addition, a pilot area also is to be included, where experiments with advanced work processes and powders can be conducted, the company said.

ArtCosmetics currently has 280 customers across 29 countries, and in 2014 opened its first North American office in New York City, which is led by Lori Kutch.

The brand currently works with brands all across the globe, covering prestige to masstige and specialty stores to direct-to-consumer companies.

“The founders spirit, based on highly technical research, is the companies calling card”, Accardo said. “We are an enterprise that produces specialties, not commodities, which is at the basis of our corporate mission and goal to keep providing clients with award-winning ArtLab formulas.”

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