Jonathan Antin shows off new Conair products at event
NEW YORK — Conair celebrity stylist spokesman Jonathan Antin was on site this week at the pop-up salon in New York City’s Soho Trump Hotel for the Arts & Cinema Media Centre to help promote the launch of Infiniti Pro by Conair styling tools.
The Arts & Cinema Media Centre, which ran in part during the Tribeca Film Festival, hosted the Conair Styling Suite, uniting film, art, culture, beauty and philanthropy during the three-day event, which ran April 25, 26 and 27.
As part of the event, Antin, along with a team of hair and makeup artists, primped and prepped celebrities for their red carpet premieres and appearances. "I’m here to represent the brand. I’ve been living in the world of Conair hair for 25 years, and it is such an easy collaboration and the synergy is perfect," Antin told Drug Store News during the event.
The new Infiniti Pro by Conair AC motor-powered hair dryers are designed to be more durable, fast-drying and longer-lasting. The AC motors use a high-pressure fan that produces more air pressure than a standard DC motor-powered dryer, which results in reduced drying time. These AC motor-powered dryers are expected to have up to three times the motor life of a regular DC motor-powered dryer.
Ceramic technology is designed to promote healthy-looking hair with even heat distribution, and ionic technology is designed to reduce frizz and enhance shine. Another key feature is the true cold shot button, which is engineered to generate cold air when the switch is engaged.
The collection includes the 1,875-watt salon performance AC motor styling tool and the 1,875-watt performance styling tool for travel with twist folding handle. These dryers currently are available at retail and have a suggested retail price of $34.99 each. Launching in June is the 1,875-watt AC motor 2-in-1 styling rool, which is equipped with a pick to lift the hair for a volume boost. The suggested retail price is $39.99.
The new SOHO beauty cases also debuted in the Conair Styling Suite. The Eye Pop collection features a trendy metallic finish and comes in black, silver and fuchsia. To easily organize beauty essentials, the Eye Pop cases feature pullout trays and multitier accordion shelving. They are available at Walgreens for $29.99.
La Roche-Posay launches new ultra light sunscreen fluid
NEW YORK — La Roche-Posay, the company that brought the Anthelios sunscreen franchise and the first-ever “Shaka-Shaka” fluid to the United States, has announced the availability in July of its new Anthelios Mineral ultra light sunscreen fluid SPF 50.
The brand’s new sunscreen offers 100% mineral UV protection down to the cellular level in a lightweight formulation and non-whitening texture with high UVA/UVB protection (PFA 21/SPF 50).
For the first time, La Roche-Posay combines a mineral sun filter and antioxidants in a patent-pending formulation. The first line of defense is a UV filtering system featuring a blend of titanium dioxide (TiO2) that is designed to offer long-lasting, broad-spectrum protection with advanced efficacy against UVA rays, according to the company.
The second line of defense features Cell-Ox Shield, a patent-pending antioxidant complex featuring Senna alata. This plant extract, indigenous to tropical regions, has a self-defense mechanism to protect against cell damage and helps protect skin from environmental aggressors, the company stated. The formula offers advanced UVA protection in a 100% Titanium Dioxide “Shaka-Shaka” fluid that leaves skin feeling hydrated with a matte finish.
“La Roche-Posay found that more and more consumers, not just those with sensitive skin, are looking for mineral versus chemical sunscreens,” stated Yannick Raynaud, GM for La Roche-Posay USA. “For those who desire a 100% mineral UV protection yet equally efficacious, high broad spectrum alternative, La Roche-Posay created Anthelios 50 Mineral, a sunscreen with SPF 50 and high UVA protection that is completely free of chemical filters and tested safe for even sensitive skin.”
Anthelios 50 Mineral sunscreen from La Roche-Posay has a suggested retail price of $31.95, and is available in July at select CVS/pharmacy, Duane Reade and Walgreens locations.
Schick Quattro for Women Disposables announces ‘Shower Your Senses’ mobile tour
SHELTON, Conn. — Schick Quattro for Women Disposables has unveiled the "Shower Your Senses" mobile tour to introduce its new Schick Quattro for Women Disposables razor with a handle scented with Skintimate signature scent Raspberry Rain, the first collaboration between Energizer Personal Care’s Quattro for Women Disposable Razors and its Skintimate signature scent Raspberry Rain.
Kicking off April 30 at The Grove in Los Angeles, the "Shower Your Senses" tour will visit 15 cities across America, bringing a shower experience to life by letting consumers immerse their senses through fun, sensorial engagements at each location. Enjoy the scent of raspberry wafting through the air, relax with a hand massage, listen to soothing sounds of rain, taste raspberry candy and see yourself in a shower photo booth.
Schick Quattro for Women Disposables also has engaged online teen sensations Blair and Elle Fowler to promote the tour through their interactive social media networks. Elle Fowler will host the kick-off event and invite fans to The Grove to learn her beauty secrets and learn about the Schick Quattro for Women Disposables handle.
Consumers also can engage with the brand and product on social media. Women who "like" Schick Quattro for Women can enter the "Shower Your Senses" sweepstakes through Facebook for a chance to win a spa getaway at the JW Marriot Desert Ridge Resort in Phoenix. Consumers also will have a chance to win weekly spa-themed gift packs or rain gear.