BEAUTY CARE

Herbal Essences intros bottles designed for visually impaired consumers

BY Gisselle Gaitan

Herbal Essences announced that it would be producing a hair care bottle design in North America that will be easier for individuals who are visually impaired to distinguish shampoo and conditioner through the sense of touch.

“We are pleased to see an industry leader like P&G and its Herbal Essences brand incorporate accessibility into the design of the packaging. This new tactile feature enhances our independence and shows that the brand wants to truly serve all consumers,” Mark Riccobono, president of the National Federation of the Blind, said. “We hope other manufacturers will take note of this effort and work with blind people to find solutions that allow us to identify their products quickly and independently.”

The Procter & Gamble brand will feature new packaging on its products that contain tactile indentations to differentiate shampoos and conditioners in-shower when they share the same bottle shape, the company said.

“In my 15 years working at P&G, I have never worked on a project with as much personal passion as this one. I am so incredibly proud of what we are doing and the impact we will have,” Shane Mays, Herbal Essences’ packaging engineer said. “This pride and passion was contagious across the entire manufacturing team who worked together to make this possible on the fast manufacturing lines.”

Behind this new initiative from the beauty brand is Sumaira “Sam” Latif, who is P&G’s special consultant for inclusive design. She has been with the company for 18 years and is herself blind, the brand stated.

“Imagine the daily challenges, like choosing matching clothes in the morning or simply taking a shower after a long day. As a blind person, you must do these things using touch rather than sight. You don’t really know which bottle the shampoo, conditioner, or soap is…you have to get creative. I used to put an elastic band around shampoo or sellotape on conditioner to remind me,” says Latif speaking from personal experience. And as it relates to the bottle design, she says the intention was clear: “It was important that we invent a feature, universally recognizable tactile feature, which would work for people who haven’t had the opportunity to learn braille.”

The new packaging will be available on Herbal Essences’ bio:renew shampoo and conditioner bottles beginning January 2019, wherever the brand’s products are currently sold.

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Dove Self-Esteem Project, Shonda Rhimes launch Girl Collective

BY DSN STAFF

Dove and Shonda Rhimes are joining forces to launch the Girl Collective, which focuses on a multigenerational sisterhood that builds confidence and challenges beauty stereotypes through honest and authentic conversations between women and girls.

Inaugural members of the group include musician SZA, transgender activist Jazz Jennings, intimate apparel brand Aerie, viral dance group Syncopated Ladies and many others.

“Six in 10 girls believe that to do well in life they have to look a certain way and that just shouldn’t be,” Rhimes, who has been working with Dove for two years as Chief Storyteller in an effort to ensure every woman and girl sees herself represented in media and culture, said. “Last year I participated in my first-ever Dove Self-Esteem Workshop, and I was inspired by the power of women and girls connecting to tackle issues that impact so many of us. I’m proud to be a part of this remarkable community, which illustrates the magic we can unlock when we work together to inspire change and build confidence.”

Dove marked the launch of the Girl Collective with an event in Los Angeles that included panels with Rhimes about young women and expanding representation; SZA and educator Dre Brown discussing the relationship culture and ethnicity play in defining beauty identities; Jazz Jennings and relationship expert Logan Levkoff challenging the ideas of gender, beauty and identity to create a new appreciation for beauty that is fluid; and Aerie and Dove and fashion editor Lauren Chan sharing actionable ways girls can be body positive champions in their schools and communities.

“We launched the Dove Self-Esteem Project in 2004 with the intent of helping the next generation develop a positive relationship with beauty, and provide parents and mentors the resources to impact the self-esteem of the girls in their lives,” Amy Stepanian, director of marketing at Dove, said. “Since then, we are immensely proud to have reached more than 20 million young lives with self-esteem education and are working to reach 40 million by 2020. With Girl Collective, we’re excited to offer an always-on, evolving resource for real women and girls to explore the issues that inhibit self-esteem and collaborate to find solutions and inspire one another.”

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Pantene sets the stage for better hair days

BY DSN STAFF

Pantene has set its sights on a new mission.

The Cincinnati-based beauty brand, which is part of the Procter & Gamble portfolio, announced the start of its new 14 Day Challenge.

This new initiative aims to help consumers turn their #BadHairDay into a #GreatHairDay in just 14 days.

“Having great hair has the true ability to make women feel like they can rule the world, more than dressing well, having clear skin or wearing good makeup,” Rodrigo Finotti, Pantene’s marketing director said. “As a brand that gives hair inside-out improvements, you can see and feel, we have an obligation to put a stop to bad hair days by giving women a solution that will transform their hair, providing that feeling of joy a great hair day gives.”

Part of the brand’s efforts to help consumers achieve this goal includes two 30-second ads featuring real women who have experienced their own bad hair days and real time response efforts.

In addition, Pantene also has launched the #GreatHairStudio, which is a real-time response hub that’s powered by an army of social responders, who are dedicated to engaging with each #BadHairDay mention on social media.

For 14 days, these individuals will respond to #BadHairDay posts with videos and messages developed in the moment with personalized interactions.

Those wanting to participate in the 14 Day challenge can use the Pantene Hair Advisor to obtain the best regimen for their tresses needs.

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