BEAUTY CARE

Gillette Venus’ new campaign celebrates all women, skin types

BY DSN STAFF

Gillette Venus us celebrating all women and their skin types.

The Boston-based brand unveiled its new “My Skin My Way” campaign, which will focus on a series of commitments and activations that will shine a light on women who write their own rules when it comes to how they live in their own skin.

“In a few months, Gillette Venus turns 18 and we have taken time to self-reflect, to look at who we are, where we’ve been, where we want to be, and what we stand for,” Hillary Mone, North America Gillette Venus brand manager, said. “Starting with the ‘My Skin, My Way’ campaign, we’re doing things in a new way. We’ll show more types of women on screen and enlist more women behind the camera. No more retouching, no more restrictions, and no more rules.”

As a whole, the initiative will represent more women and stores, shining a light on those who define conventions, the company, which is part of the Procter & Gamble family, said.

The campaign will out over the next several months with new advertising, social content, influencer storytelling and brand partnerships. Further information can be found on Gillette Venus’ Instagram account or by following the #MySkinMyWay hashtag on social media.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

Degree, DanceOn partner to inspire through dance

BY DSN STAFF

Degree and DanceOn — a dance entertainment network — are joining forces to help inspire people to dance more in order to improve health and wellness.

The partnership, which will bring together a team of dance professionals across various genres, offers in-person and virtual classes, and exclusive online and social media content.

Featured dance talent includes Alison Stroming, Nicole Kirkland, Tricia Miranda and Jessica Bass James, who will make Degree the first step in prepping for their routines.

Degree, which is part of the Unilever portfolio, and DanceOn will bring live classes to the New York City and Los Angeles areas that feature everything from hip-hop and heels to ballet, and more.

“Degree has long been a proponent of moving more, and dance is such a great way to stay active since it’s fun, has a built-in social element and can be sustained over time,” Dawn Hedgepeth, general manager and vice president of Unilever deodorants, men’s grooming and hand and body lotion, said. “Our partnership with DanceOn is designed to encourage everyone to experience the multiple benefits — both physical and emotional — that come with dancing.”

In addition, four exclusive dance videos taught by Stroming, Kirkland, Miranda and Bass James will hit DanceOn’s YouTube channel.

“Like Degree, our company understands the value of movement in one’s everyday life,” DanceOn co-founder and CEO Amanda Taylor said. “Our community of dancers, choreographers and fans never stop moving, and benefit from a product like Degree that works as hard as they do. We’re excited to partner with Degree in our collective mission to share movement inspiration with the world.”

Further information can be found on either of the company’s websites or by following the #DanceMoreLiveMore hashtag on social media.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

MyChelle Dermaceuticals tackles fall skin woes

BY DSN STAFF

MyChelle Dermaceuticals is looking to help consumers worried about how the fall weather will affect their skin.

To solve these concerns, the Louisville, Colo.-based company unveiled its new Beauty Key 3 line, which contains a trio of products with the benefits of vitamin C and vitamin A.

The line, which also contains a combination of peptides, plant stem cells, antioxidants and retinal, includes:

  • The Perfect C Serum, which helps reduce the appearance of lines and wrinkles. It also contains an active level of 17% stable L-ascorbic acid, or an effective form of vitamin C, and Buddleja plant stem cells to brighten and protect against UV damage and visible signs of aging;
  • The Remarkable Retinal Serum, which contains exclusive and patented IconicA, or a potent form of vitamin A, ceramide 3 and orange plant cells to promote healthy skin rejuvenation and minimize the appearance of lines and wrinkles; and
  • The Sun Shield SPF 28, which is a mineral-based UVA/UVB sun defense that contains translucent zinc oxide, titanium dioxide, aloe and vitamin E to boost skin’s natural defenses.

All of MyChelle’s new launches are made without GMOs, gluten, parabens, petroleum, phthalates, sulfates, ureas, artificial fragrances or colors. The products also are vegan and cruelty-free, the company said.

The Beauty Key 3 line can be found online at the company’s website and at such retailers as Whole Foods Market, Pharmaca and Sprouts.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?