BEAUTY CARE

Gillette Venus’ new campaign celebrates all women, skin types

BY DSN STAFF

Gillette Venus us celebrating all women and their skin types.

The Boston-based brand unveiled its new “My Skin My Way” campaign, which will focus on a series of commitments and activations that will shine a light on women who write their own rules when it comes to how they live in their own skin.

“In a few months, Gillette Venus turns 18 and we have taken time to self-reflect, to look at who we are, where we’ve been, where we want to be, and what we stand for,” Hillary Mone, North America Gillette Venus brand manager, said. “Starting with the ‘My Skin, My Way’ campaign, we’re doing things in a new way. We’ll show more types of women on screen and enlist more women behind the camera. No more retouching, no more restrictions, and no more rules.”

As a whole, the initiative will represent more women and stores, shining a light on those who define conventions, the company, which is part of the Procter & Gamble family, said.

The campaign will out over the next several months with new advertising, social content, influencer storytelling and brand partnerships. Further information can be found on Gillette Venus’ Instagram account or by following the #MySkinMyWay hashtag on social media.

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