Estée Lauder announces leadership changes
Changes are coming to Estée Lauder’s leadership team.
The company announced two updates for its North American business, which include Chris Good being promoted to group president of North America and Claudia Benshimol’s appointment to senior vice president, general manager of Estée Lauder and Aerin Beauty, North America.
Both appointments are effective immediately, the company said.
Good will continue to report to Fabrizio Freda, the current president and CEO, and remain a member of the company’s executive leadership team. He has been part of the company for 15 years, and previously served as the president of U.K. and Ireland.
“As our home market, with a competitive and fast-evolving prestige beauty landscape, North America remains a central part of our corporate strategy and an important engine for the company’s long-term sustainable growth,” Freda said. “Chris has played a vital role in driving the transformation and turnaround of our North America business, and this promotion reflects his track record of achieving strong performance and our confidence that his visionary leadership and deep consumer, retail and operational expertise will help drive meaningful future growth in this important market.”
Benshimol, who joined the company in 2012, was most recently the vice president, account manager of Estée Lauder and Aerin, North America. She also served as the vice president of strategy and analytics of North America and key account manager at Belk and Dillard’s. Prior to joining Estée Lauder, she was the associate principal at McKinsey.
“Claudia is an exceptional leader with a forward-thinking approach to retail commerce and consumer strategies. She brings deep North America market and strategic expertise and she has played an important role in driving retail growth for the Estée Lauder brand in North America,” Good, said. “Her demonstrated ability to identify and pivot to granular and high-growth opportunities, and her adeptness in driving high-performance teams makes her ideally suited to build on the brand’s remarkable success in North America and further accelerate its growth.”
NYX Professional Makeup launches Masterclass program
NYX Professional Makeup announced the launch of Masterclass.
The online educational content library is to feature a group of professional makeup artists and beauty vloggers — known as the Masters — and provide consumers with all of the skill sets of an accessible and professional-grade education, the company said.
Each of the Masters excels in online and offline artistry. The offline artists are those who work as makeup artists in entertainment, film and fashion. The online artists are ones who excel in social media and who’s artistry primarily lives on Instagram and YouTube.
“We are thrilled to announce the launch of Masterclass,” Mishel Garcia, director of artistry at NYX Professional Makeup, said. “With this groundbreaking program, our goal is to create the world’s most comprehensive library of educational content by bringing offline and online artistry to life in a unique way. Our goal is to educate, inspire, and uplift aspiring makeup artists of all levels. Whether someone is just starting out in makeup artistry, or is already a professional looking to fine-tune his or her skill set, this educational program is here to reinforce NYX Professional Makeup’s mantra of artistry for all.”
The Los Angeles-based brand’s online video library will offer didactic technique-focused content, with the intent of consumers learning the trucks of the trade from the best in the business, the company said.
Celebrity makeup artists Patrick Ta, Denika Bedrossian, Jospeh Carrillo, Saisha Beechman and Amber Dreadon will be part of the Masters, as will vloggers Karen Sarahi Gonzalez, Angel Merino, Ourfa Zinali and Nikkie Tutorials.
To launch the program, NYX will host an in-person masterclass with Patrick Ta and Karen Sarahi Gonzalez on Oct. 11 at Goya Studios in Los Angeles.
Belk Beauty channels southern charm in new collection
Belk is expanding its portfolio by introducing its first in-house beauty line, Belk Beauty
The collection, which contains eye, lip and face palettes, is inspired by the brand’s southern roots and customers positive colorful outlooks, the company said.
“Belk Beauty is here to help every southern and sophisticated customer cultivate her perfect look,” Christine Woodward, vice president and divisional merchandise manager of beauty and fragrances at Belk, said. “Our customer is always confident and never overdone, so we’re proud to offer quality products to enhance her natural beauty.”
Featured products in the line include:
- An eight-shade eye shadow palette with such names as sweet as sugar, in the nude and out of your league;
- Liquid lip and pencil sets, otherwise known as dynamic duos;
- Lipstick sets, titled the sophisticated pout;
- Lip cubby sticks, known as lippie looks;
- Shine on lip gloss sets;
- Three-piece contour sticks known as sleek and sculpted;
- The define and glow highlighter and contour palettes;
- Blush your heart blush and bronzer palette;
- A five-piece nail polish set known as polish me pretty; and
- The lined to perfection five-piece eyeliner set.
The brand’s new collection specifically draws inspiration from such locations as Atlanta, Charlotte, Charleston, Savannah, Dallas and Nashville, the company said.
The products will be available for purchase year-round at prices ranging from $10 to $22 at Belk locations and online.