Embrace products hit Walgreens shelves


Neodyne Biosciences announced that its Embrace line of scar therapy products can now be found on the shelves of Walgreens stores nationwide and online.

Embrace’s Active Scar Defense — an FDA cleared therapy system that also is clinically proven to prevent scar tissue formation and reduce the overall appearance of scars — is available in two sizes, medium and large.

As part of the partnership between the two companies, the retailer will also offer a minimum size for those who are looking to treat older scars.

“Scarring that results from injury, as well as elective or medically necessary surgical procedures, can have severe physical and emotional implications,” said Kelley Lipman, President and Chief Executive Officer of Neodyne. “Embrace Active Scar Defense is uniquely designed to relieve the skin’s natural tension – which is the primary cause of scarring – to essentially stop scars before they start. We are thrilled to be partnering with one of the largest drugstore chains in the U.S. to make embrace broadly available to people looking to heal comfortably while effectively reducing the appearance of visible, dark and raised scars.”

In addition, Neodyne partnered with Serena Williams, to help raise awareness for Embrace’s line of products.

Williams, who had an unplanned C-section and emergency surgery following the birth of her daughter, used Embrace to manage the pain and discomfort associated with her recovery, the company said.

“At first, my scar was uncomfortable and it was just this massive, ugly scar. After the first application, it already felt and looked a lot better. And when I was done, I barely have a scar there anymore.” said Williams.

Embrace Scar Defense features a patented applicator and 100% silicone sheet that is made with medical grade adhesive, which achieves precise tension reduction on the skin. The end result is a lighter, thinner and flatter scar, the company said.

Shoppers can find Embrace on Walgreens shelves, the company’s website and select plastic surgery offices.


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