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01/31/2018

Dove targets dry skin relief, intros DermaSeries

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Dove is aiming to help those suffering from extremely dry skin by announcing the launch of the Dove DermaSeries line. All of the included products are hypoallergenic, fragrance-free and formulated especially for those with the driest skin. Everything from a non-foaming, milky face wash to nourish the skin along to an intensive balm for an instant, on-the-spot relief will be featured in the launch, the Englewood Cliff, N.J.-based company said.

Dove's DermaSeries also focuses on containing mild skin cleansers, which help replenish skin-natural lipids and uses luxurious textures. Moisturizers found in the line help seal skin's moisture and contain an active a protein found in the skin called, PPAR. The protein replenishes lipids and improves the skin's outermost layer. To accompany the launch of the new line, the Unilever-owned brand is debuting the Make peace with dry skin campaign, which is focused on encouraging users to share their personal journeys on the road to skin confidence.

"You see perfect skin all over social media. But not everyone has perfect skin - whether it's eczema, psoriasis, acne, or whatever, the more we show it, the more people will accept it. Nobody is perfect," Mercedes Matz, Dove DermaSeries Real Woman said.

As part of the campaign, Dove DermaSeries is launching an Instagram community dedicated to changing the conversation around what it means to live with a skin condition while creating a place of support and daily inspiration for all. Users can participate by visiting @InOurOwnSkin on Instagram, using the #InMyOwnSkinImage hashtag, and seeking further information via the company's website.

Dover DermaSeries is available for purchase at Target, CVS, Amazon.com and mass drug retailers nationwide.
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