BEAUTY CARE

Dove, Cartoon Network’s ‘Steven Universe’ help build self-esteem

BY Gisselle Gaitan

Dove has announced that it will embark on a two-year global partnership with Cartoon Network series “Steven Universe”, which is known for its themes of inclusivity and empowerment.

The collaboration stems from Dove’s Self-Esteem Project, a movement focused on helping young people build self-esteem and confidence through educational programs. Created in 2004, the project is based on the knowledge that over half of girls do not have high body confidence, leading them to avoid spending time with family and friends, put their health at risk and opt out of important life events, the company said.

A series of six short animated films directed by “Steven Universe” creator Rebecca Sugar will bring the campaign to life. An original song featuring the cast of the show, accompanying music video and educational eBook is set to be released later this year.

“Since 2004, through the Dove Self-Esteem Project, we have been providing young people with the tools and resources they need to develop body confidence and self-esteem, so they can fully participate in life and reach their full potential,” Sophie Galvani, Dove global vice president, said. “We are passionate about evolving the types of messages the next generation are receiving through media, which is why we are working side by side with partners to take the program to the next level. We are introducing new tools to enable us to reach even more young people with content that not only educates but also entertains. By partnering with Cartoon Network and Rebecca Sugar we are able to create new ways to make a real impact towards our mission of helping young people build positive body confidence and self-esteem.”

Dove’s Self-Esteem Project currently reaches 140 countries around the world, and with the help of “Steven Universe” will now be able to reach 20 million more people, the company said.

“It has always been important to us that our content resonates with our audience and empowers them,” Christina Miller, president of Cartoon Network, said. “This partnership is unprecedented in its scale, reach and ambition to make a difference in kids lives around the world.”

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Jennifer Lopez, Inglot Cosmetics partner on capsule beauty line

BY Gisselle Gaitan

If there’s one thing beauty fans love, it’s a good lipstick, concealer or shadow palette designed by their favorite celebrity — given the success of such lines as Rihanna’s Fenty Beauty, Kim Kardashian West’s KKW Beauty and Kylie Cosmetics by Kylie Jenner.

Jennifer Lopez, who’s become a beauty icon throughout the years, is ready to jump into the game by launching a limited-edition collection with Inglot Cosmetics. The extensive color line, set to debut on April 26, will bring the singer and New York City-based company’s shared vision of strong femininity to life.

“The capsule collection we created with Inglot is filled with all my go-to products in my favorite colors. We have everything from mascara, lipsticks, eyelashes, blush, eye shadow and of course … bronzers,” Lopez said. “What I think is unique and exciting is our Freedom System Palette — which allows you to create your own personalized palette with the specific colors and products that you need. Now, you no longer have to buy that five-piece eyeshadow kit to get the one color you really want!”

Many of the soon-to-be-released cosmetics are inspired by Lopez’s career, such as the Boogie Down Bronze and Livin’ the Highlight. In total, 70 pieces will be featured in the collection ranging from powder to lipsticks, shadows to lashes, and even feature palettes. The line’s hero product, the Freedom System allows consumers to create unique palettes with over 300,00 combination possibilities.

“We could not have asked for a better partner than Jennifer. She is a true beauty visionary,” Grzegorz Inglot, vice president of U.S. operations of Inglot, said. “In addition to having great style, Jennifer is also quite a beauty expert herself. After years of working with the best in the business, she has unique insight into what women want, as well as which products are necessary to create that beautiful glow that she made famous.”

Each formulated product will range in shades from nude to glow, with a touch of smoky glam. Other key products include an illuminator, bronzer, gloss and mascara.

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Suave sheds light on hair tricks used in ads with new campaign

BY Gisselle Gaitan

Suave is pushing back against false advertising in hair commercials with a new campaign. In a move to no longer use exaggerated claims, impossible results and ridiculous expectation in its ads, the Englewood Cliffs, N.J.-based company will be allowing the quality of its products speak for themselves.

The brand will be using models who styled their own hair using Suave Professionals products. To kick off the campaign, the company shared behind-the-scenes videos that showcase the finishing poles used to simulate shine and foot-long extensions used to show long and effortless tresses.

“Our research showed that most women don’t believe they can get the hair they see in hair care advertising, and that really stuck with us,” Jennifer Bremner, marketing director for Suave, said. “We wanted to show her beautiful hair that she could easily get on her own, which is why our models did their own hair with Suave. Suave has been making salon quality products for more than 80 years and we are confident in letting our results do the talking.”

In a survey conducted by Edelman Intelligence, results show that only 2-in-10 millennial women were actually aware of some of the most commonly used tricks in advertising. The Unilever-owned brand wants consumers to choose products that work best for them and believes what consumers see in advertising should be styled in a manner that is achievable.

“Throughout my career, I’ve seen many of these tricks up close, whether it’s on a movie set or a cover shoot,” Ursula Stephens, Suave Professionals celebrity hair stylist, said. “I’ve used Suave to create more styles than I can remember on so many different clients, and I know that the products will always deliver quality results.”

More information can be found on the company’s website, or by connecting on social media using the hashtag #SuaveBeliver.

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