BEAUTY CARE

Degree, DanceOn partner to inspire through dance

BY DSN STAFF

Degree and DanceOn — a dance entertainment network — are joining forces to help inspire people to dance more in order to improve health and wellness.

The partnership, which will bring together a team of dance professionals across various genres, offers in-person and virtual classes, and exclusive online and social media content.

Featured dance talent includes Alison Stroming, Nicole Kirkland, Tricia Miranda and Jessica Bass James, who will make Degree the first step in prepping for their routines.

Degree, which is part of the Unilever portfolio, and DanceOn will bring live classes to the New York City and Los Angeles areas that feature everything from hip-hop and heels to ballet, and more.

“Degree has long been a proponent of moving more, and dance is such a great way to stay active since it’s fun, has a built-in social element and can be sustained over time,” Dawn Hedgepeth, general manager and vice president of Unilever deodorants, men’s grooming and hand and body lotion, said. “Our partnership with DanceOn is designed to encourage everyone to experience the multiple benefits — both physical and emotional — that come with dancing.”

In addition, four exclusive dance videos taught by Stroming, Kirkland, Miranda and Bass James will hit DanceOn’s YouTube channel.

“Like Degree, our company understands the value of movement in one’s everyday life,” DanceOn co-founder and CEO Amanda Taylor said. “Our community of dancers, choreographers and fans never stop moving, and benefit from a product like Degree that works as hard as they do. We’re excited to partner with Degree in our collective mission to share movement inspiration with the world.”

Further information can be found on either of the company’s websites or by following the #DanceMoreLiveMore hashtag on social media.

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MyChelle Dermaceuticals tackles fall skin woes

BY DSN STAFF

MyChelle Dermaceuticals is looking to help consumers worried about how the fall weather will affect their skin.

To solve these concerns, the Louisville, Colo.-based company unveiled its new Beauty Key 3 line, which contains a trio of products with the benefits of vitamin C and vitamin A.

The line, which also contains a combination of peptides, plant stem cells, antioxidants and retinal, includes:

  • The Perfect C Serum, which helps reduce the appearance of lines and wrinkles. It also contains an active level of 17% stable L-ascorbic acid, or an effective form of vitamin C, and Buddleja plant stem cells to brighten and protect against UV damage and visible signs of aging;
  • The Remarkable Retinal Serum, which contains exclusive and patented IconicA, or a potent form of vitamin A, ceramide 3 and orange plant cells to promote healthy skin rejuvenation and minimize the appearance of lines and wrinkles; and
  • The Sun Shield SPF 28, which is a mineral-based UVA/UVB sun defense that contains translucent zinc oxide, titanium dioxide, aloe and vitamin E to boost skin’s natural defenses.

All of MyChelle’s new launches are made without GMOs, gluten, parabens, petroleum, phthalates, sulfates, ureas, artificial fragrances or colors. The products also are vegan and cruelty-free, the company said.

The Beauty Key 3 line can be found online at the company’s website and at such retailers as Whole Foods Market, Pharmaca and Sprouts.

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Naterra International focuses on consumer connection

BY DSN STAFF

Officials at Naterra International want to connect with consumers. That is why the Coppell, Texas-based company is focused on making sure that its Tree Hut specialty bath line stands out on the shelf.

According to Ron Isom, Naterra’s president, the 16-year-old Tree Hut line features more than 100 SKUs across the scrub, body wash, body butter and body lotion segments. It is now expanding into the skin care and hair care categories.

“We infuse all of our products with certified-organic shea, and that helps create a better moisturizing process,” Isom said. “We pride ourselves on being customer-centric, and that means engaging with the consumer before and after the sale. We want a long-term relationship with the shopper, and we want them to know how seriously we take our products and how we create them. These are great items that will win over the consumers after the first time she tries them.”

Naterra will add three lines to the Tree Hut label later this year: Bohemian Escape, Sunkissed Sands and Pacific Sunrise. Each line will include a hydro-light gel, shea sugar scrub, foaming body wash and bubble bath.

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