Degree and DanceOn — a dance entertainment network — are joining forces to help inspire people to dance more in order to improve health and wellness.
The partnership, which will bring together a team of dance professionals across various genres, offers in-person and virtual classes, and exclusive online and social media content.
Featured dance talent includes Alison Stroming, Nicole Kirkland, Tricia Miranda and Jessica Bass James, who will make Degree the first step in prepping for their routines.
Degree, which is part of the Unilever portfolio, and DanceOn will bring live classes to the New York City and Los Angeles areas that feature everything from hip-hop and heels to ballet, and more.
“Degree has long been a proponent of moving more, and dance is such a great way to stay active since it's fun, has a built-in social element and can be sustained over time,” Dawn Hedgepeth, general manager and vice president of Unilever deodorants, men's grooming and hand and body lotion, said. “Our partnership with DanceOn is designed to encourage everyone to experience the multiple benefits — both physical and emotional — that come with dancing.”
In addition, four exclusive dance videos taught by Stroming, Kirkland, Miranda and Bass James will hit DanceOn’s YouTube channel.
“Like Degree, our company understands the value of movement in one's everyday life,” DanceOn co-founder and CEO Amanda Taylor said. "Our community of dancers, choreographers and fans never stop moving, and benefit from a product like Degree that works as hard as they do. We're excited to partner with Degree in our collective mission to share movement inspiration with the world.”
Further information can be found on either of the company’s websites or by following the #DanceMoreLiveMore hashtag on social media.