CVS Health, ADA partner on oral health education
The American Dental Association and CVS Health have teamed up for a three-year oral care collaboration that the organizations said will make information about oral health more accessible. The Woonsocket, R.I.-based company will use its store base of 7,900 CVS Pharmacy locations to offer resources around oral health
“We are committed to making it easier for our customers to find the right products and expertise to help manage all of their health and wellness needs," CVS Health vice president of beauty and personal care Maly Bernstein said. “Our partnership with ADA ensures that our customers have access to the best oral health resources, expertise and assortment of products.”
The partnership will kick off with a CVS Pharmacy circular on Jan. 28 announcing the collaboration to its shoppers. It will then roll out in-store signage with oral health information. Among the signage will be promotions for the ADA's Find-a-Dentist online tool, which allows patients to find nearby ADA dentists.
The partnership also involves giving oral health products — including toothpastes, toothbrushes and mouth rinses — with the ADA Seal of Acceptance premium in-store and online placement and promotion. The company also will develop seasonal oral health programs and develop additional programs with oral health manufacturers. The collaboration also will include public awareness and engagement programs.
“This collaboration provides the ADA with a huge platform to send a message about the value of oral health to overall health,” said Joseph Crowley, ADA president. “Our aim is to provide all consumers with credible oral care guidance and clinically-validated information about over-the-counter dental health products.”
“We are committed to making it easier for our customers to find the right products and expertise to help manage all of their health and wellness needs," CVS Health vice president of beauty and personal care Maly Bernstein said. “Our partnership with ADA ensures that our customers have access to the best oral health resources, expertise and assortment of products.”
The partnership will kick off with a CVS Pharmacy circular on Jan. 28 announcing the collaboration to its shoppers. It will then roll out in-store signage with oral health information. Among the signage will be promotions for the ADA's Find-a-Dentist online tool, which allows patients to find nearby ADA dentists.
The partnership also involves giving oral health products — including toothpastes, toothbrushes and mouth rinses — with the ADA Seal of Acceptance premium in-store and online placement and promotion. The company also will develop seasonal oral health programs and develop additional programs with oral health manufacturers. The collaboration also will include public awareness and engagement programs.
“This collaboration provides the ADA with a huge platform to send a message about the value of oral health to overall health,” said Joseph Crowley, ADA president. “Our aim is to provide all consumers with credible oral care guidance and clinically-validated information about over-the-counter dental health products.”