BEAUTY CARE

CoverGirl announces first-ever flagship store

BY Gisselle Gaitan

CoverGirl is making some major moves.

On the heels of releasing a brand new line of lipsticks and lip liners, the beauty company, which is part of Coty’s vast portfolio of brands, announced that its first-ever flagship store will open in the heart of New York City — Times Square.

At 10,000 sq-ft., the store’s design and vision will reflect the neighborhood’s dynamic vibe and also be an experimental interpretation of its “I am what I make up” philosophy, which encourages consumers to use makeup as a tool for self-expression, the company said.

“It is our mission to show up for people wherever they are on their beauty journey and offer them innovation and experiences that inspire them to become whatever version of themselves they want to be in the moment,” Ukonwa Ojo, SVP of CoverGirl at Coty, said. “At CoverGirl, we believe that makeup is a powerful tool for creativity and self-expression. Opening a concept store will help bring this brand purpose to life in an immersive, elevated and multidimensional way.”

Included within the store will be an experimental beauty playroom with interactive elements, full-service makeup application, on-the-go services, digital experiences and exclusive innovation.

CoverGirl’s New York City flagship is part of the brand’s strategic overhaul to revamp how consumers experience the brand and will be opening in the fall.

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Young Living Essential Oils appoints new CFO

BY DSN STAFF

Young Living Essential Oils appointed Lee Bowen as its new chief financial officer.

In this role, Bowen will be responsible for all aspects of the company’s financial conditions, as well as overseeing the accounting, tax, finance, commission services and human resource departments.

“At Young Living, much like we seek out the best botanicals from around the world, we search high and low for the best and brightest talent in the business,” Mary Young, Young Living’s CEO, said. “That’s why Lee was recruited, and he’s been dazzling us in the Finance department for years. I am so proud to welcome him to our executive team.”

Bowen joined Young Living Essential Oils in 2014 as director of finance and was promoted to senior director of finance. He was most recently the Lehi, Utah-based company’s senior vice president of finance and oversaw the analysis, fraud, management, treasury, banking, commission services, payroll and risk management departments.

“After an exhaustive search process, we are pleased to announce that we found the best person to fill the Chief Financial Officer role in our own Lee Bowen,” said Jared Turner, Young Living’s president and COO, said. “Lee has been instrumental in Young Living’s achievement of $1.5 billion in annual revenue and in the 800% growth over the last five years. His skills and experience are integral to helping us plan for the future as we grow into a multibillion-dollar company.”

Before joining the company, Bowen was the regional director of finance at Hilti as an expatriate in Panama, and also worked as the director of financial planning and analysis for Nature’s Sunshine.

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SeroVital unveils two-step formula

BY DSN STAFF

SeroVital, a brand that focuses on creating and distributing hGH-boosting supplements, announced the launch of a new product.

The Salt Lake City-based company’s new SeroVital Hair Regeneres is a two-step system that aims to deliver melanin to hair roots, and impact scalp environment with external bioactives.

“At the root of SeroVital Hair Regeneres is a proprietary compound called Chromaviv,” Amy Heaton, director of scientific affairs of SanMedica International, said. “It is a novel, bioavailable compound that has been optimized to help regrow natural hair color. In a clinical trial conducted over 120 days, study subjects saw significantly darker — less gray — hair over time. In fact, 87% of subjects agreed their hair was less gray. In a 90-day randomized, double-blind, placebo-controlled clinical trial, subjects saw significant improvements in age-related hair loss, hair tensile strength, hair appearance, reduced hair fall, increased growth phase of existing hair, and reduced breakage.”

A 30-day supply of the product contains one bottle of the Advanced Hair Thickening serum and 60 Hair Renewal Softgels. SeroVital Hair Regeneres features complexes that deliver bioavailable keratin peptides, melanin, such herbs as rosemary and turmeric, vitamin B, biotin, pantothenic acid and minerals.

The product is backed by a 100% satisfaction guarantee, with a full refund if returned within 30 days of purchase, and will roll out to retailers nationwide in August.

Further information on the product can be found on its website.

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