BEAUTY CARE

Cosmoprof North America expands QVC collaboration

BY David Salazar

LAS VEGAS, Nev. — Cosmoprof North America on Tuesday announced that it would be expanding its collaboration with QVC to enable indie beauty brands from small- to medium-sized companies to meet with QVC beauty merchants at the exhibition this year.

At the exhibition, there will be a dedicated space on the floor for QVC that’s open throughout show hours, and QVC will be hosting an open session on July 11, at which companies interested in QVC’s distribution model can learn best practices and requirements to get their products on air and online. QVC will air a special segment called “Discovered at CPNA” featuring brands discovered at the exhibition a few months after the event.

“QVC has a rich history of discovering beauty products and trends, and through our collaboration with Cosmoprof, we have found even more new brands to surprise and delight our customers such as Eve Pearl and Obliphica,” said QVC US' director of beauty merchandising Ellen Lennon said. “Not only will attendees at this year’s Cosmoprof North America receive instant feedback from our beauty experts, but they will also have the unique opportunity to get their brand noticed by the world’s leading video and e-commerce retailer, QVC.”

CPNA also will have its exclusive TV Shopping auditions, through which exhibitors can pitch their products directly to merchants from QVC, EVINE and HSN, for the fifth year.

“QVC is a true leader in its field and offers show participants a unique distribution model to meet their growing needs,” CPNA marketing director Daniela Ciocan said. “The collaboration is not only unique to the trade show environment but also allows QVC exposure to hundreds of brands under one roof. It’s a win-win and we are grateful for the ongoing relationship and look forward to continuing to partner on more initiatives that benefit the beauty industry at large.”

Cosmoprof North America takes place July 9-11 at the Mandalay Bay Convention Center in Las Vegas.

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Coppertone pushes for transparency in sun protection products

BY David Salazar

WHIPPANY, N.J. — Coppertone maker Bayer recently announced that it had commissioned an independent assessment aimed at providing consumers more confidence when choosing a sunscreen. The company hired AccountAbility to assess Bayer’s internal processes, systems, controls and performance guidelines for the labeling accuracy of its 10 top-selling Coppertone products, then publicize the results.

"Consumers are receiving information about sun protection from a variety of often contradictory sources, which is causing confusion. They want assurance that product performance claims are based on legitimate scientific testing," Bayer VP personal care development center Michael Tune said. "As a leader in the U.S. sun care industry, we wanted to utilize our long-standing leadership to meet the changing expectations of consumers by voluntarily conducting – and sharing – this independent assurance assessment."

Coppertone introduced the first commercial sun care product in 1944 and introduced the “Sun Protection Factor,” or SPF index in 1972, becoming the first company to label its products with an SPF designation. The standard was later adopted by the Food and Drug Administration and the whole sun care industry, the company said.

"Coppertone has continued its commitment to quality, excellence, innovation and truth in labeling, backed up by science, clinically relevant data and robust testing," said Eduardo Ruvolo, Director, U.S. & International Medical Affairs, Sun Care and Skin Care. "The results of the independent assurance assessment show that Coppertone products consistently and reliably provide the level of sun protection that our consumers expect, and trust us to deliver."

Bayer acquired Coppertone in 2014. The company allowed AccountAbility access to its:

  • Processes, systems, controls, performance data, principles and internal guidelines
  • Testing and performance guidelines developed and enforced in accordance with U.S. regulations
  • Quality assurance processes and systems developed and enforced for packaging and labeling
  • Bayer's processes, controls and performance guidelines used to manage their suppliers
  • 10 different products, including lotions, sprays, sticks and its new "whipped" sunscreens

And the assessment found that Bayer's products comply with internal and all applicable external guidelines to ensure the labeling accuracy of Coppertone products, accurately test and implement quality assurance procedures, and are found to comply with quality, safety and efficacy requirements, the company said.

To read the full report, click here.

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Kimberly-Clark launches U by Kotex Fitness line

BY David Salazar

DALLAS — Kimberly-Clark's U by Kotex brand, citing its recent survey in which three-in-five women surveyed say its more difficult to exercise during their period, announced the launch of its U by Kotex Fitness line of products.

The new line includes U by Kotex Fitness tampons, liners and pads. The tampons come in the brand’s Fitpak aimed at keeping them ready for use, and the liners are designed to move with the wearer, as are the pads, the company said.

As part of the launch, U by Kotex has teamed up with yoga teacher and body positivity advocate Jessamyn Stanley, who has more than 283,000 Instagram followers.

“U by Kotex is proud to be working with Jessamyn Stanley to help women feel confident and comfortable in their bodies,”  Kimberly-Clark’s U by Kotex brand manager Kade Applegate said. “She represents women beyond the traditional notions of fitness into a holistic view of health and wellness. Her straightforward attitude, killer moves and admirable confidence is the embodiment of the spokesperson we want to represent U by Kotex Fitness.”

The products will be available nationwide starting May 1. The company said consumers can request samples at UbyKotex.com and join the conversation with the hashtag #FindYourFitness.

 

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