BEAUTY CARE

BolognaFiere Cosmoprof announces change in leadership

BY DSN STAFF

BolognaFiere Cosmoprof announced that Liza Rapay will take over as the head of North America marketing to run Cosmoprof Las Vegas, or CPNA, in a partnership with the Professional Beauty Association.

“I am delighted to appoint Liza Rapay to head up CPNA. She brings 13 years of prestige beauty experience and a true passion for the beauty industry. We look forward to collaborating with Ms. Rapay as we continue to grow our reputation as the leading B2B beauty trade show,” Gianpiero Calzolari, chairman of BolognaFiere SpA, said. “Ms. Rapay will directly report to Enrico Zannini, general manager of BolognaFiere Cosmoprof and director of Cosmoprof Worldwide.”

Rapay will succeed CPNA’s current marketing director, Daniela Ciocan.

“I am honored to be a part of this organization. I am excited at the opportunity to work with all beauty companies — from start-ups to established brands. This is an amazing platform to connect people in the industry,” Rapay said. “With the market always evolving, I believe that strong relationships will always be one of the constants necessary to succeed in this business.”

Before joining Cosmoprof, Rapay served as the North American marketing director at Clinique, which is part of Estee Lauder. During her tenure with the prestigious beauty brand, she also held the role of key account marketing director.

“The Professional Beauty Association is pleased to welcome Ms. Rapay as the new head of Marketing for Cosmoprof North America,” Steve Sleeper, executive director of the Professional Beauty Association, said. “With her extensive knowledge of the beauty industry and enthusiasm for building strong relationships, we’re confident Liza will be a great partner.”

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No7 unveils addition to targeted skin care solutions line

BY DSN STAFF

No7 is finally unveiling the first product in its new No7 Laboratories lineup of targeted skin care solutions.

The new No7 Laboratories Line Correcting Booster Serum looks to reduce the appearance of wrinkles by up to five years in as little as 12 weeks, according to a clinical study the company conducted on 31 women.

“No7 Laboratories Line Correcting Booster Serum is the first innovation launched under the No7 Laboratories brand, a new type of skin care, benefiting from No7 deep expertise, that pushes the boundaries of efficacy to deliver results that rival professional grade treatments,” Hilary Hutcheson, U.S. senior marketing director at No7, said. “We’re thrilled to introduce this ground-breaking innovation in the United States. This new serum generated a 17,000-person waitlist when it launched in the U.K., and we anticipate similar excitement here in the United States.”

Containing the brand’s most concentrated age-defying solution, the product also features No7’s anti-wrinkle peptide technology and higher concentrations of matrixyl 3000 plus, which helps skin recover such components as elastic fibrillin, the company said.

No7 Laboratories Line Correcting Booster Serum retails for $41.99 and will be available exclusively on Walgreens’ website in October before hitting the retailer’s shelves on Nov. 4.

In addition, the serum will hit Target and Ulta Beauty shelves in 2019.

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Colgate, Debra Messing join forces on new campaign

BY DSN STAFF

Colgate Optic White is teaming up with actress Debra Messing on a new campaign aimed towards empowering consumers.

Messing will dish on how she’s been able to stay energized, fit and glowing throughout her career, while also sharing insights on how she juggles motherhood, career, health and a beauty routine.

“Debra Messing has an iconic white smile that she’s shared with fans throughout the years,” Bill Van de Graaf, vice president and general manager of North America oral care marketing at Colgate-Palmolive, said. “We’re happy to have Debra as part of the Colgate family and be a true testimonial to how well the Optic White products work.”

A few of Messing’s tips include staying hydrated, eating clean, using beauty products that work, less is more when it comes to makeup, and embracing yourself.

“I’m so happy with where I am in my life, and it’s more important than ever for me to continue to take care of my health — from the food I put into my body to the beauty products that really work for me,” Messing said. “One of my go-to and trusted products is Colgate Optic White, especially High Impact White because it has hydrogen peroxide, the key ingredient to deeply whiten my teeth. I’ve been using it for years and it really works!”

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