BEAUTY CARE

Control Gx unveils beard wash, anti-dandruff shampoo

BY DSN STAFF

New additions are on the way to the Control Gx family.

The White Plains, N.Y.-based company, which is part of Combe’s Just For Men portfolio, announced the launch of two new products — Grey Reducing Beard Wash and Grey Reducing Anti-Dandruff Shampoo.

Control Gx’s Grey Reducing Beard Wash looks to reduce greys over time, and is made with a formula that contains patented technology that was developed to penetrate and reduce grey in facial hair. To use, consumers simply need to massage a small amount of the formula into their beards, lather, leave on for a few minutes and then rinse off.

The Control Gx Grey Reducing Anti-Dandruff Shampoo aims to combat dandruff while also delivering subtle and natural looking results, the company said.

“Control Gx is rooted in innovation. The technology is incredible and the franchise has been a game changer for the men’s grooming category. It’s also been a huge hit with consumers, and understandably so. The Control Gx products are so effective, they work over a period of time and are easy to use,” Ralph Marburger, the vice president of men’s care at Just For Men said. “Beards are having a moment right now – they have been for a while — so Control Gx Grey Reducing Beard Wash was a natural next step in terms of new product development. Men needed it, we delivered.”

Both products are currently available for purchase in 4-oz. tubes that retail for $9.99 each.

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