BEAUTY CARE

Continental Fragrances gets private equity infusion from CID Capital

BY Antoinette Alexander

AUBURN HILLS, Mich. Continental Fragrances, whose hair care brands include Salon Grafix, Giga.Hold and High Beams, has announced a private equity infusion from CID Capital that will enable the company to accelerate new product introductions and leverage its brand equity.

Scott Petchul, company co-founder and new CEO of Continental Fragrances, and his team will continue to lead the day-to-day operations of the company. “We are excited to partner with CID. [Its] consumer products experience and investment approach will be instrumental in supporting our team as we capitalize on the many opportunities to build our company,” Petchul stated. “We were looking for a partner that shared our vision, understood consumer products and could provide meaningful resources to support our growth. We found that in CID.”

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