Colgate, Ryan’s World unveil children’s oral care line
Colgate and YouTube star Ryan of Ryan’s World have joined forces with Pocket.watch on a new collection of oral care products for children.
The collection, designed by Ryan in conjunction with the oral care company, consists of a powered toothbrush, toothpaste and mouthwash.
"We are so thrilled to be welcoming Ryan into the Colgate family this year. His ability to make such a strong connection with kids his age is inspiring," Bill Van de Graaf, vice president of marketing for North America at Colgate-Palmolive, said. "Our hope is that Ryan and his new line will encourage kids to get excited about their brushing routine. We want to bring the excitement of playtime to kids oral care through products created by Ryan – a friend they trust!"
As part of the partnership, Ryan’s World recently shared a video with subscribers on YouTube that features Ryan’s visit to Colgate-Palmolive’s technology facility in New Jersey, and highlights how each of the oral care products in the collection are made.
"We are so proud to be collaborating with Colgate to help get kids excited about their oral care, and continue to fulfill our mission of bringing kids and families more of what they love," Kerry Tucker, chief marketing officer at Pocket.watch, said. "Not only does the new line help kids fight cavities and keep their teeth strong, fans of Ryan's World are going to love the unique details Ryan put into each of the products."
Featured products in the Colgate Ryan’s World collection include:
Powered Toothbrush, which has extra soft bristles to help eliminate plaque, and is ideal for children age 3 years old and older;
Toothpaste, which has cavity and enamel protection, and is available in Ryan’s Bubble Fruit flavor; and
Mouthwash, which helps eliminate particles that brushing may have missed, is available in Ryan’s Bubble Fruit flavor.
Each of the products, part of the Colgate Kids Oral Care products featuring Ryan’s World collection, can be found nationwide in retail stores and online.