BEAUTY CARE

Bio-Oil names Kao USA its new distributor

BY DSN STAFF

Bio-Oil announced that it has entered into an agreement to make Kao USA its exclusive distributor in the United States.

“We are incredibly proud to bring Bio-Oil to the Kao USA Inc. family,” said Kenny Robinson, vice president of international marketing and sales at Kao USA. “As a global leader in the scar and stretch mark category, the Bio-Oil brand has so much value in the marketplace, and we are excited to take the brand to the next level in the United States. We are looking forward to seeing the brand grow in 2019 and are thrilled to be able to expand the brand’s knowledge of skin care with even more consumers.”

Bio-Oil’s skin care oil is formulated to help improve the appearance of scars, stretch marks and uneven skin tone. The product’s formula, which contains purcellin oil, also is effective for aging and dehydrated skin, the company said.

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