BEAUTY CARE

Batiste unveils hydrating, volumizing dry shampoos

BY DSN STAFF

Batiste has formulated two new dry shampoos that were developed with different hair types in mind.

Containing unique formulas that help consumers refresh their looks, the Hydrating Dry Shampoo and Volumizing Dry Shampoo leave tresses feeling clean, the company said.

The Hydrating Dry Shampoo absorbs oils, is formulated with avocado for moisturization, is lightweight and invisible, can be used by those with normal to dry hair, and leaves tresses feeling softer and smoother.

The Volumizing Dry Shampoo removes oil; is made with collagen; and adds volume, body and texture to hair that may be fine, flat or limp, in addition to revitalizing hair and leaving it clean and bouncy.

Batiste’s products also contain a blend of starches for a dry application and a “clean-feel formula” that is light on the hair and does not weigh it down or leave a heavy residue behind, the company said.

To use the products, consumers should shake the cans well, hold 12 inches away from roots, spray into roots, massage in, and brush through.

Both of the newly launched products are available for purchase online and at Walmart, Target, Ulta Beauty and select drug stores for the suggested retail price of $8.99.

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