Aquis unveils new hair care system
Aquis is diving into another sector of the hair care category.
The San Francisco-based company, which is known for its fast-drying hair towels, is venturing into the clean hair care system by introducing the new Aquis Prime.
The collection looks to support the natural integrity and health of hair, and help prevent Hygral Fatigue, which is the damage that happens after tresses get wet and lose strength, the company said.
By using its proprietary Aquitex technology, the collection looks to minimize this phenomenon by drying hair 50% faster than natural towels, without damaging friction or excessive heat.
Aquis’ Prime system contains:
- The Water Defense Pre-Wash, which is a pH-balance restoring spray is formulated with coconut oil and an amino acid complex that protects strands from the inside out before water exposure;
- The Rebalancing Hair Wash, which cleanses hair without irritating the scalp or weakening tresses further. It can be used at the end of the shower to minimize the time hair is wet;
- The Aquis hair turban, which speed dries hair from wet to damp while protecting hair from breakage and cuticle damage;
- The Restorative Leave-In Mist that can be applied to partially dried hair before styling; and
- The Restorative Leave-In Conditioner that locks in moisture and restores hair to natural pH balance.
“We are moving towards a hair-positive world, and it’s time our products catch up,” Britta Cox, founder of Aquis, said. “Instead of temporarily changing the way hair looks, we focus on making it intrinsically stronger and healthier. Aquis Prime reflects your life, renews your hair’s natural beauty and reclaims the relationship you have with your hair.”
Aquis Prime retails from $26 to $49, and can be found on the company’s website or Sephora’s online shop.
Estée Lauder announces leadership changes
Changes are coming to Estée Lauder’s leadership team.
The company announced two updates for its North American business, which include Chris Good being promoted to group president of North America and Claudia Benshimol’s appointment to senior vice president, general manager of Estée Lauder and Aerin Beauty, North America.
Both appointments are effective immediately, the company said.
Good will continue to report to Fabrizio Freda, the current president and CEO, and remain a member of the company’s executive leadership team. He has been part of the company for 15 years, and previously served as the president of U.K. and Ireland.
“As our home market, with a competitive and fast-evolving prestige beauty landscape, North America remains a central part of our corporate strategy and an important engine for the company’s long-term sustainable growth,” Freda said. “Chris has played a vital role in driving the transformation and turnaround of our North America business, and this promotion reflects his track record of achieving strong performance and our confidence that his visionary leadership and deep consumer, retail and operational expertise will help drive meaningful future growth in this important market.”
Benshimol, who joined the company in 2012, was most recently the vice president, account manager of Estée Lauder and Aerin, North America. She also served as the vice president of strategy and analytics of North America and key account manager at Belk and Dillard’s. Prior to joining Estée Lauder, she was the associate principal at McKinsey.
“Claudia is an exceptional leader with a forward-thinking approach to retail commerce and consumer strategies. She brings deep North America market and strategic expertise and she has played an important role in driving retail growth for the Estée Lauder brand in North America,” Good, said. “Her demonstrated ability to identify and pivot to granular and high-growth opportunities, and her adeptness in driving high-performance teams makes her ideally suited to build on the brand’s remarkable success in North America and further accelerate its growth.”
NYX Professional Makeup launches Masterclass program
NYX Professional Makeup announced the launch of Masterclass.
The online educational content library is to feature a group of professional makeup artists and beauty vloggers — known as the Masters — and provide consumers with all of the skill sets of an accessible and professional-grade education, the company said.
Each of the Masters excels in online and offline artistry. The offline artists are those who work as makeup artists in entertainment, film and fashion. The online artists are ones who excel in social media and who’s artistry primarily lives on Instagram and YouTube.
“We are thrilled to announce the launch of Masterclass,” Mishel Garcia, director of artistry at NYX Professional Makeup, said. “With this groundbreaking program, our goal is to create the world’s most comprehensive library of educational content by bringing offline and online artistry to life in a unique way. Our goal is to educate, inspire, and uplift aspiring makeup artists of all levels. Whether someone is just starting out in makeup artistry, or is already a professional looking to fine-tune his or her skill set, this educational program is here to reinforce NYX Professional Makeup’s mantra of artistry for all.”
The Los Angeles-based brand’s online video library will offer didactic technique-focused content, with the intent of consumers learning the trucks of the trade from the best in the business, the company said.
Celebrity makeup artists Patrick Ta, Denika Bedrossian, Jospeh Carrillo, Saisha Beechman and Amber Dreadon will be part of the Masters, as will vloggers Karen Sarahi Gonzalez, Angel Merino, Ourfa Zinali and Nikkie Tutorials.
To launch the program, NYX will host an in-person masterclass with Patrick Ta and Karen Sarahi Gonzalez on Oct. 11 at Goya Studios in Los Angeles.