BEAUTY CARE

Amino Mason brings amino acids to beauty routines

BY DSN STAFF

Japanese beauty company Amino Mason wants to change consumers beauty routines.

The Boca Raton, Fla.-based company, which is part of the Cosmeist portfolio, unveiled its line of products, which features amino acid-enriched hair tools for men and women. Using botanical ingredients in its two new collections — moist and smooth — the brand is looking to help consumers find relief for various hair types.

The moist collection consists of a whip cream shampoo, milk cream treatment, butter milk mask pack, hair oil and night cream. The smooth line contains a whip cream shampoo, fruits cream treatment, oil cream mask pack and amino acid hair water.

“The Moist line is intended for people with very dry and damaged hair, and the Smooth line for those who are not experiencing such dryness,” Sariel Osada, director at Cosmeist, said. “In addition, if you have thick hair, I suggest going with the Moist line due to its thicker, heavier ingredients as it uses more oil content as opposed to the Smooth line which uses fruit extracts. Thin hair can go with either, but they would generally want to go with the Smooth line.”

Featured super amino acid complexes serve a base of ingredients from where each product is created, and travel into the cuticle’s third layer to re4plenish tresses, the company said.

“Our patented proprietary ingredient, ‘Amino Keratin’ is made of 16 amino acids and keratin protein that replenish hair with essential amino acids to repair and strengthen hair,” Osada said. “The Platinum helps to seal the hydration and amino acids in the hair shaft so you can rest assure in going under the sun, pool, beach and enjoying summer activities without worrying about your hair being damaged.”

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Dermaflash’s new peel pads help exfoliate skin

BY DSN STAFF

Dermaflash wants to change the way consumers treat their skin.

The Chicago-based company launched its new Flash and Glow Resurfacing Peel Pads, which help exfoliate skin, and reveal a smoother, healthier complexion, the company said.

“Women desire products that work smarter and harder for them while not breaking the bank. I strive to create multi-tasking, effective solutions that address real issues and offer immediate results,” Dara Levy, founder of Dermaflash said. “I want to help women reveal their best skin in as little time possible. Flash and Glow Resurfacing Peel Pads are an incredible ‘Go and Glow’ solution that reveals a radiant new complexion in no time. Here’s to your best skin!”

Featured ingredients found within the pads include salicylic acid to minimize the appearance of uneven skin tone and hydrate, and glycolic acid to treat dullness, blemishes and excessive oil production.

Further information on the Flash and Glow Resurfacing Peel Pads can be found on the company’s website.

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Finishing Touch’s Flawless Brows nails the perfect arch

BY DSN STAFF

After helping consumers find a new way to obtain smooth legs, Finishing Touch has unveiled its latest innovation — and this time it’s for the brows.

The new Flawless Brows device helps remove unwanted hair from between, above and below brows, the company said.

“Unlike waxing and threading, which requires professionals and appointments, Flawless Brows is very intuitive, fast, and easy, and you can use it anywhere, anytime. You just hold it like a pencil and use it like an eraser, moving the device in small short strokes to remove the unwanted hair. It’s very intuitive and super safe,” Hayley Parisi, brand manager of the Flawless collection, said. “There’s never been an easier, faster, painless for maintaining beautiful Brows.”

Like all other products from the brand, Flawless Brows features an 18 karat gold-plated head, and is hypoallergenic, gentle on all skin types and comes with an LED light.

“Based on consumer feedback and demand we’ve created the new gold standard in women’s hair removal devices,” Andy Khubani, founder and CEO of Ideavillage Products, the parent company of Finishing Touch, said. “We are continuing to innovate and respond to what women want and need in beauty devices.”

The Finishing Touch Flawless Brows is available for purchase at fine retail stores for the suggested price of $19.99.

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