Professional tennis player Madison Keys joins Acuvue campaign


Johnson & Johnson Vision Care, the makers of Acuvue Brand contact lenses have announced a new partnership with professional tennis player Madison Keys.

Keys will join the brand’s See It Through campaign, which celebrates the ambitions and aspirations of teens, the Jacksonville, Fla.-based company said.

“As a professional tennis player, I’m adjusting my line of sight constantly throughout a match, watching my opponent and a ball that can travel at speeds of more than 100 mph,” Keys said. “Clear vision is critical to me, and I wear Acuvue Brand Contact Lenses to help me perform at my best, with comfort and UV protection. As I prepare for this summer’s season on the courts, my goal is to persevere no matter the odds — and I know that no matter what I get served, my contacts will help keep my eyes feeling moist and comfortable — giving me the vision I need to See It Through.”

As part of the campaign, Keys will share her own personal story of how Acuvue contacts transformed the way she plays tennis and also spread the word on the importance of setting goals.

Keys broke into the World Top 10 during the 2016 season and made her first major final at the age of 22. She also is an ambassador for FearlessGiRL, an anti-bullying organization dedicated to empowering young girls.

“With her impressive success on the tennis court at such a young age and her connection to anti-bullying efforts through FearlesslyGiRL, Madison is an inspiration and an ideal partner for Acuvue and our See It Through campaign,” Jacqueline Henderson, vice president, North America, ‎Johnson & Johnson Vision Care, said. “Our aim is to foster confidence and share motivational stories with the millions of people who need vision correction, reinforcing that with an ambitious line of sight to clear goals, teens can pursue their passions and make their marks on the world.”


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