Professional tennis player Madison Keys joins Acuvue campaign
Johnson & Johnson Vision Care, the makers of Acuvue Brand contact lenses have announced a new partnership with professional tennis player Madison Keys.
Keys will join the brand’s See It Through campaign, which celebrates the ambitions and aspirations of teens, the Jacksonville, Fla.-based company said.
“As a professional tennis player, I’m adjusting my line of sight constantly throughout a match, watching my opponent and a ball that can travel at speeds of more than 100 mph,” Keys said. “Clear vision is critical to me, and I wear Acuvue Brand Contact Lenses to help me perform at my best, with comfort and UV protection. As I prepare for this summer’s season on the courts, my goal is to persevere no matter the odds — and I know that no matter what I get served, my contacts will help keep my eyes feeling moist and comfortable — giving me the vision I need to See It Through.”
As part of the campaign, Keys will share her own personal story of how Acuvue contacts transformed the way she plays tennis and also spread the word on the importance of setting goals.
Keys broke into the World Top 10 during the 2016 season and made her first major final at the age of 22. She also is an ambassador for FearlessGiRL, an anti-bullying organization dedicated to empowering young girls.
“With her impressive success on the tennis court at such a young age and her connection to anti-bullying efforts through FearlesslyGiRL, Madison is an inspiration and an ideal partner for Acuvue and our See It Through campaign,” Jacqueline Henderson, vice president, North America, Johnson & Johnson Vision Care, said. “Our aim is to foster confidence and share motivational stories with the millions of people who need vision correction, reinforcing that with an ambitious line of sight to clear goals, teens can pursue their passions and make their marks on the world.”
Weleda receives UEBT certification, label
Weleda has become one of the two brands which has been recognized by the UEBT, or Union for Ethical Biotrade, to receive its certification for sourcing with respect, the company said.
The UEBT is a nonprofit organization that provides a globally recognized standard for sustainable sourcing and the use of raw materials.
“We have received many awards in recent years for our efforts to achieve sustainability in our supply chains,” Annette Piperidis, manager of sustainable sourcing at Weleda, said. “Sustainability is not a goal for us, but rather a process in which we constantly strive for optimization. For this reason, it was important to us to take our efforts to the next level and to face further challenges.”
To receive a UEBT certification, the organization first looks at a company’s entire sourcing system and validates that it has incorporated its requirements into its system for sourcing and processing natural ingredients. The second step in verification requires the sourcing services to be looked at closely in order to verify that UEBT’s rules have been implemented throughout the supply chains for their natural ingredients.
“We are so proud that Weleda has achieved ethical sourcing system certification by UEBT and will be one of the first brands to place the UEBT trust mark on its products,” Rik Kutsch Lojenga, UEBT’s executive director and a global expert on ethical sourcing of natural ingredients, said. “By meeting our internationally recognized standard, a company assures customers that, when sourcing raw materials, biodiversity is conserved and used sustainably, and that all partners along the chain are treated equitably and paid fairly.”
In 2011, Weleda became a member of the Union for Ethical Biotrade and since then has reaffirmed its traditional principles of ethical business practices and applied the UEBT standard to its raw material procurement, the company said.
“Ethical and responsible sourcing is at the heart of who Weleda is, and we are honored to be recognized with this inaugural UEBT certification,” Rob Keen, CEO of Weleda North America, said. “We take our leadership role in the global community seriously and hope more companies follow our lead and join us to work in harmony with both nature and the global supply chain to protect and nurture the environment, biodiversity and the lives of the farmers and gardeners that share in this commitment. We are thrilled to be able to communicate these guiding principles with like-minded consumers here in North America.”
The UEBT label will begin to appear on Weleda products beginning in 2019.
Ofra Cosmetics to hit Ulta Beauty shelves
Fans of Ofra Cosmetics will now be able to shop for products from the professional makeup artist line at their local Ulta Beauty store.
The Fort Lauderdale, Fla.-based company — which counts such beauty bloggers as KathleenLights, Nikkie Tutorials and MannyMUA, as fans — announced that it will be entering the retailer’s stores on June 24.
It was just over a year ago that the brand made its debut on the retailer’s website with a limited range of its best-selling lipsticks and highlighters. That success led to both companies working together on makeup palette and duochrome liquid lipsticks, which sold-out during Ulta’s 21 Days of Beauty.
“This is a major milestone for Ofra. Building this brand from the ground up, experiencing the cycle of highs and lows, and still making it to this point only pushes my team and I to grow Ofra into something we never imagined,” Ayelet Faerman, operations director at Ofra Cosmetics, said. “We are thankful for this partnership with Ulta and the opportunity it will give our brand to shine.”
To mark its debut in 451 locations, the brand is revamping and reintroducing itself to its tried-and-true shoppers and new fans with a fresh logo, packaging, image redesign and updated website.
Ofra products to hit Ulta Beauty shelves will include highlighters in such shades as Beverly Hills, Rodeo Drive, glazed donut — a collaboration with NikkieTutorials — pillow talk, behind the scenes, and blind the haters; and liquid lipsticks in Miami fever, Havana Nights — a collaboration with KathleenLights, Verona and Pasadena.
All of Ofra Cosmetics’ products are made to order, 100% vegan and cruelty-free. The company also does not test on animals and is a member of PETA and Leaping Bunny.