Amazon Fresh debuts in New Jersey, opens store in California

Both Amazon Fresh locations will offer Just Walk Out Shopping, which adds convenience to customers’ shopping experience by giving them the option to skip the checkout line.
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The first Amazon Fresh store has opened its doors in New Jersey and a new store has opened in California.

The New Jersey store is located at 30 E. Ridgewood Ave., in Paramus while the he California store is located at 16325 Ventura Blvd., in Encino.

Both Amazon Fresh locations will offer Just Walk Out Shopping, which adds convenience to customers’ shopping experience by giving them the option to skip the checkout line. Plus, customers will be able to shop a wide selection of their favorite brands, as well as delicious prepared foods. Amazon said it is thrilled to bring a new, low-priced grocery store to the L.A. metro area and launch its first store location in New Jersey.

[Read more: Amazon launches Amazon Pharmacy]

amazon fresh walk in

The Amazon Fresh Paramus and Encino stores are supporting their local communities by creating hundreds of high-quality jobs, with a starting wage of $15/hour at the Paramus store and $16.40/hour starting wage at the Encino store, as well as donating surplus food to area food banks.

Both locations offer a wide assortment of national brands and high-quality produce, meat and seafood, as well as a range of prepared foods made fresh in store every day — from fresh-baked bread and made-to-order pizzas to rotisserie chickens and hot sandwiches like brisket panini.

Additionally, both stores feature 365 by Whole Foods Market organics, plus national brands like Coca-Cola and Kraft Mac and Cheese.

The approximately 40,000-sq.-ft. store in Paramus carries regional favorites like Crook & Marker, Wellshire Farms, Deep Indian Kitchen and Explore Cuisine; and Amazon-exclusive brands like Aplenty, Cursive and Fresh, including its newly announced Fresh Plant-Based products.

[Read more: Amazon unveils Buy with Prime]

The 44,000-sq.-ft. store in Encinco offers regional favorites like local brands 4th & Heart, Groundwork Coffee, CoolHaus Ice Cream and Rockenwagner Bakery.

Customers will find low-priced items at both stores available to shop every day, including 15 cent bananas, 89 cent freshly baked bread, $1.99 freshly baked pizza slices and $4.97 rotisserie chickens at both locations.

Amazon Fresh accepts cash, SNAP/EBT, credit or debit card, or use the In-Store QR code in the Amazon app. Customers shopping with Just Walk Out technology can use a credit or debit card, or the In-Store QR code in the Amazon app to shop.

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