When taken daily, the supplement can help soothe occasional digestive upsets that include bloating, gas and abdominal discomfort thanks to a unique strain of Bifidobacterium 35624. The product also contains feminine health probiotics La-14 and HN001 to support vaginal health and promote bacterial and yeast balance, the company said.
To celebrate the launch of the new product, the brand announced that it has tapped new moms and U.S. Women’s National Soccer Team’s Ashlyn Harris and Ali Kreiger to support the product.
“A healthy gut is needed to keep your whole body in balance. Women not only have a gut microbiome but a vaginal microbiome as well, both of which impact overall balance,” said Chelsay Brewster, senior engineer at Procter & Gamble. “I talked to many women and became determined to find the right botanical ingredient and probiotics to keep our bodies in balance. We handpicked these ingredients that are backed by scientific data showing that they help. We’re excited to team up with partners like Ashlyn and Ali who have the goal of educating women on how gut and vaginal health are intertwined.”