Albertsons has relaunched its Soleil Sparkling Water line in an updated eight-can packaging with eye-catching artwork.
To celebrate the brand making its grand return, the Boise, Idaho-based company also announced the rollout of its That’s a Soleil Vibe campaign, which will leverage TikTok, Spotify and other digital platforms to reintroduce the voice and vines of the line on a national scale.
On TikTok, Soleil partnered with some of the platform’s influencers, including Sam Myerson, Sharlize True, Yai Ariza, Bree Kish, The Griffin Brothers and Chase Del Rosario, among others, to showcase their Soleil Vibe by using dance, lifestyle and fashion verticals, the retailer said.
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“Since its introduction in 2016, Soleil has been a brand with a big, bright personality. We’re excited to enhance that with a new look that represents Soleil’s positive, carefree and creative identity,” said Chad Coester, senior vice president of own brands.
“This refresh includes colorful packaging reminiscent of the crisp, fruity taste to delightful effervescent sounds that crack when you open the can,” Coester said. “We invite our shoppers to live on the sunny side of life and embrace the Soleil Vibes this summer.”
Through its new look, Soleil aims to offer shoppers a multisensory experience that embraces good vibes from the moment it is spotted on the shelf to the last sip of flavor, the company said.
In addition, the new packaging will feature a scannable QR code that will lead straight to the brand’s curated Good Vibes playlist on Spotify.
Made with carbonated water and natural flavors, Soleil does not contain added sugars, sweeteners, artificial flavors, calories or sodium, the retailer said.
Available in 15 different flavors, including original, blood orange, peach, pineapple, tangerine, watermelon, raspberry lime, mango, lemon, lime, grapefruit, berry, cranberry raspberry, black cherry and cucumber melon, the line is available at Albertsons and its banners, Safeway, Jewel-Osco, Acme and Shaw’s.