Albertsons' consumers can now read and provide authentic product ratings and reviews when shopping online, thanks to a partnership the retailer has forged with PowerReviews.
For the first time, shoppers can browse and interact with real product ratings and reviews on 11 of Albertsons’ retail websites, including Safeway, Vons, Jewel-Osco and Shaw’s.
PowerReviews is providing ratings and reviews technology and services to Albertsons, including the ability for brands to syndicate their user-generated content to related product pages on Albertsons’ sites to ensure a consistent shopper experience.
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“Ratings and reviews have become such a significant factor in buyer decision-making that shoppers actually choose where they buy from based on the availability of this content,” said Mark Dillon, CEO of PowerReviews. “Albertsons has an established history of introducing technology to improve the customer experience, and we are excited and proud to work together to enhance their customers’ online shopping experience.”
Recent research supports this logic, with 83% of grocery shoppers saying they are more likely to purchase a new grocery item online if customer reviews exist for that product, the company said.
“Customer-generated ratings and reviews empower purchase decisions,” said Jill Pavlovich, senior vice president of digital customer experience at Albertsons. “We’re proud to be one of the first grocers to offer this authentic conversation with our shoppers about their favorite products.”