Retail News

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Report: Facebook has eyes of millennials, Hispanics

Ad Age is reporting that Facebook has surpassed TV as the medium through which most millennial and Hispanic consumers can be reached. “If you're a packaged-goods marketer, that's a point of market entry that these people are now moving into, and the best way to reach them is through the device that's always with them, which is, of course, the smartphone," Facebook’s director of global consumer insights, Erin Sills, said. (Ad Age)

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Daily Diversion: Walgreens’ cat video

If there’s one thing the Internet loves, it’s cat videos, and Walgreens knows this and is using it to promote its Your Digital Health Advisor feature of Balance Rewards for healthy choices.