As we closed this issue of Drug Store News, with our massive special report on the New General Market consumer, major news broke that once again underscored how much the world has changed, and how the best brands change with it.
Share of heart: That’s a pretty heady concept savvy marketers and retailers are using these days to describe a whole new level of consumer engagement.
"Why do you think the TV show 'Shark Tank' is so popular? You would think that a show about a bunch of finely dressed business people assessing new business ventures is more fodder for boardrooms than family living rooms. So what’s the hook and what can we all learn from this happening?" writes Dan Mack in his latest blog post.
NACDS’ Steve Anderson discusses how the goals of NACDS’ social media campaign mirrors the broader work to make the NACDS Total Store Expo truly valuable.
"During one of the sessions at the 2008 NACDS Regional Chain Conference, we projected onto the video screen some images of advertisements that NACDS was beginning to use in the Washington, D.C. area. Looking back, one of the things that I remember most was the boldness and strategic focus of the tagline: 'Pharmacies. The face of neighborhood healthcare.' With the 2015 edition of this meeting just days away, it is striking how far we have come!" writes NACDS president and CEO Steve Anderson in his latest blog post.
"It wasn’t terribly long ago that a merchant could literally locate a storefront, hang a shingle, stock some merchandise, and claim themselves a retailer. Oh my how times have changed," writes Hamacher Resource Group VP Dave Wendland in his latest blog post.
We didn’t go crazy making a lot of predictions for 2015. That’s because 2015 is the year so many of our past predictions will come true, as the forces of healthcare consumerism and mobile technology collide to forever change the way health care is purchased, consumed and delivered. Call it the Big Bang of retail health.
In the October issue of DSN, I wrote about a pet clinic program Walgreens was testing in 50 stores in Massachusetts.
"For small- to medium-sized U.S. OTC manufacturers, the choice of going global usually forces a tough choice: selling directly to one or two important key accounts vs. working with a local distributor partner," writes Ed Rowland, founder and managing partner of Rowland Global LLC, in his latest blog post.
"During last week’s Drug Store News Diabetes Leadership Forum, the entire audience took a moment to focus on prevention … and do something about it," writes Hamacher Resource Group VP Dave Wendland in his latest blog post.