Mack Elevation’s Dan Mack offers suggestions on how to avoid common pitfalls in sales meetings and stresses the importance of listening to a successful pitch.
DSN editor in chief Rob Eder talks about how Sioux Falls, S.D., chain Lewis Drug has kept its relevance to its core shopper with its differentiated offerings and its connection to the community.
DSN editor in chief Rob Eder discusses the importance of purpose to the New General Market consumer, and how it unites the brands connecting most with their customers.
It’s hard to argue against making sure every American has basic health insurance. The reality is that Americans have been paying through the nose for years to cover the costs of the uninsured that go without routine, basic care only to wind up later in the emergency room, or on the operating table.
Drug Store News editor in chief Rob Eder writes about the big takeaways from recent lapses in corporate communications best practices.
Dan Mack offers four pillars that should define engaging presentations.
Twenty years ago this month, I put on what was then my “lucky” tie, this horrible, neon yellow number from Banana Republic — it wore more like a bad Hawaiian shirt than a tie — and I started a new job as senior editor for OTCs and natural health at Drug Store News. Sure, I have a lot less hair today than I did then, but I also have much better taste in ties.
In April, Drug Store News and Mack Elevation will host the third annual New General Market Forum in Minneapolis. The exclusive thought-leadership platform brings together leading CPG companies that share a common purpose — to connect on an emotional level, building community and advocacy with an ever-more diverse consumer.
Pokémon Go offers some fresh ideas on how to drive consumers to their stores and to their brands.
Germany is the largest and one of the most challenging OTC markets in Europe, writes Ed Rowland. Any market where one of the leading chains, dm, actually marks on shelf, “price not changed since (year)” is seriously tough. The German trade can be tougher than the German National Soccer team. You can score an OTC goal but it’s not easy.