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Niche pain relief products see significant growth
Niche products like external analgesics, both creams and patches, continue to represent significant incremental value to the overall pain-relieving category. According to the latest IRI figures, sales of external analgesics were up 8.6% to $560.2 million for the 52 weeks ended March 20 across total U.S. multi-outlets.
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Kantar Retail Drug Channel Workshop charts present, future of retail health and wellness
The drug channel is undergoing massive transformation as a new age of healthcare consumerism is driving a new retail-ization of healthcare. "The old paradigm of a patient is now a consumer looking for information," said Kantar Retail director Brian Owens, setting the table for two days of intense discussion and in-depth presentations at the group's annual Drug Channel Workshop last week.