Beauty Product Market

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Beauty trips to mass channels increase

Beauty. It’s a $48 billion mega category that is battling only moderate growth — especially within the mass channel — because of a shift in consumer attitudes, increased competition and a lack of effective advertising. The question then becomes, “How can suppliers overcome such challenges and break through the clutter?”

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Cosmetics see shift in market performance

For the past 52 weeks, cosmetics were a $7.1 billion industry, and the eye, facial and lip subcategories accounted for $4.7 billion of those sales. Within the drug store channel alone, cosmetics experienced $2.7 billion in sales, and the eye, face and lip subcategories saw $1.8 billion. DSN has partnered with Competitive Promotion Report (CPR) and IRI to create a series of exclusive reports, and this article examines the market performance of top brands within those subcategories for the past 27 months.

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Sephora strives to innovate in beauty

Nestled within a space in the Dogpatch neighborhood of San Francisco is Sephora’s new Innovation Lab, which is fostering a culture of innovation development and grooming Sephora’s next generation of digital leaders.