Beauty Product Market

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New beauty products score with consumers

Drug Store News recently reached out to Instant.ly, an on-demand consumer insights platform that produces the Instantly Shelf Score, to measure consumer perception of three recent beauty product introductions based on purchase intent, product differentiation, desire and value proposition.

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Special Report: New General Market

In the Aug. 24 issue, DSN also highlighted some of the companies attracting — and retaining — New General Market consumers, including Ansell, Beiersdorf, Dentek, Fleet, hello products, Kao Brands, Mentholatum, Paris Presents and Wahl.

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Paris Presents: Beauty starts with a brush

Paris Presents is confident enough in its products to hire spokespeople who talk about competitive makeup brushes. While that might seem risky, it is all about presenting the real story to discerning millennials and other consumers who prowl online product reviews.