Millennials are emerging as one of the most influential generations of consumers and are shaping up to be critical to growth in the beauty sector.
Beauty Product Market
Hair accessory brand Milk & Sass on Thursday launched Sugar Twists, a selection of spiraled hair ties designed to minimize pulling, denting, slipping and snapping.
Drug Store News recently reached out to Instant.ly, an on-demand consumer insights platform that produces the Instantly Shelf Score, to measure consumer perception of three recent beauty product introductions based on purchase intent, product differentiation, desire and value proposition.
DSN examines in-depth sales activity in the natural products, mascara, nail and lip categories, including the latest trends, in this multi-page report.
In the Aug. 24 issue, DSN also highlighted some of the companies attracting — and retaining — New General Market consumers, including Ansell, Beiersdorf, Dentek, Fleet, hello products, Kao Brands, Mentholatum, Paris Presents and Wahl.
Actress and double-platinum album recording artist Ariana Grande on Wednesday announced the launch of her first fragrance, ARI by Ariana Grande.
Real guys, real grooming. That message has been part of the culture at Wahl Clipper since it was founded by Leo Wahl 96 years ago.
Paris Presents is confident enough in its products to hire spokespeople who talk about competitive makeup brushes. While that might seem risky, it is all about presenting the real story to discerning millennials and other consumers who prowl online product reviews.
To reach millennials, Mentholatum aims to be where they are, while also having relevant content in line with their passions.