Vince Camuto’s Wonderbloom debuts campaign starring Ava Phillippe
Vince Camuto has made not one, but two announcements intertwined into one.
To highlight the launch of its new Wonderbloom fragrance, the brand has rolled out a new campaign starring newly named brand ambassador Ava Phillippe.
“I’m so honored to be a part of the Vince Camuto family as the Global Brand Ambassador for their exquisite fragrance line,” said Ava Phillippe. “To me, this partnership is an organic extension of my self-expression and appreciation for beauty. Wonderbloom is a lovely manifestation of individuality and femininity, and I can't wait for everyone to enjoy this fragrance as much as I do.”
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Inspired by a modern interpretation of an enchanted garden, Wonderbloom features a blend of florals, fruits and almond milk, the brand shared.
“Ava was a natural choice for the new face of Vince Camuto fragrances,” said Lori Singer, president of Parlux, Ltd., fragrance licensee for Vince Camuto. “Her youthful charm and captivating allure offer a bold appeal that effortlessly aligns itself with the new Wonderbloom fragrance, and the portfolio as a whole.”
The top notes of the fragrance include pear leaves, almond milk and fresh rhubarb. The middle notes are glazed figs, brushed sage and white freesia. Lastly, the dry notes include sandalwood Australia, praline and cistus labdanum.
Topped with a dramatic and oversized flower cap, Wonderbloom’s glass bottle also includes a light blush hue that emerges from the base, the brand said.
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“When creating Wonderbloom, I was inspired by what a modern bouquet means to me—opulent, grand and universal,” said Clement Gavarry, Firmenich perfumer. “I wanted to capture the ultimate portrayal and celebration of new feminine beauty that is for all.”
Available in a 3.4-fl.-oz. size, Wonderbloom retails for $98.
