PHOTO SLIDESHOW: Target's new premium skin care set
MINNEAPOLIS — Looking to better compete with higher end beauty retailers, Target has staffed hundreds of its stores with beauty advisers and revamped the look and feel of its beauty department, and now the retailer is stepping up its beauty offerings by adding premium skin care products to more than 700 locations.
Beginning in March, Target has introduced premium skin care offerings to 749 Target stores in the United States. The brands include Vichy, La Roche-Posay, MD Complete by Dr. Brian Zelickson, Laneige, 29 by Lydia Mondavi, Own Skin Health and Borghese Age Defying Cellular Complex. The premium skin care assortment is part of a department redesign featuring brighter lighting, back-lit signage highlighting product attributes and ingredients, shelving allowing for brand customization and a Beauty Concierge kiosk, where advisers consult Target shoppers. These advisors are specially trained to provide unbiased recommendations to guests who may have questions about products or would like to sample products. Based on guest response to last year¹s launch of the program, Target has expanded the Target Beauty Concierge program to more than 300 stores across the country with new markets including New York, New Jersey, San Francisco and Dallas-Fort Worth, the company stated during its fourth-quarter conference call in February.