Loblaw unveils combo format
KIRKLAND, Quebec — Provigo, a division of Canada’s Loblaw Cos., has opened its second location under its new Provigo Le Marché banner, a flagship in the Montreal suburb of Kirkland. The 82,000-sq.-ft. store combines the convenience and variety of a full-service supermarket with a food market-styled layout. It offers an expanded range of fresh products, and gives center stage to local and regional items.
Inspired by the design of Loblaw’s Maple Leaf Gardens store in Toronto, the new flagship has a sleek look, accented with bold signage. Specialty offerings include a juice bar, a towering wall of cheese with more than 400 varieties and a sushi bar.
Health and wellness also figures into the new format. An in-store dietitian is available to assist customers, and pharmacists offer such services as measuring blood pressure, blood glucose and cholesterol levels. A fitness studio is located on the second level of the store.