Products

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P&G’s FlexBall turns heads

 Just when you thought the shave segment had seen it all, Procter & Gamble’s Gillette made waves earlier this year when it launched its new Fusion ProGlide with FlexBall technology.

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New products cause recent growth

Despite an economic improvement, consumer optimism still leaves something to be desired, and wallets remain close to the vest. This has impacted the often-pricey shave segment, but manufacturers are eagerly turning to value and innovation to spur growth.