DSN senior editor Michael Johnsen examines the hottest trends in OTC — including breakthrough brands and such growth categories as therables, sleep, allergy, cough-cold and more — in this multi-page report.
Drug Store Product News
The Hush Hat is designed to comfortably protect a baby’s sensitive hearing, reducing noise through specialized sound-absorbing foam and ultra-soft materials.
The brand is introducing its Everyday Cleaner with GunkGuard and Laundry Booster with FunkGuard.
The new deodorants are free of parabens, petroleum, phthalates, silicones, propylene glycol and triclosan, and the certified organic Shea butter they contain was sourced from 14 women’s co-ops in northern Ghana as part of the brand ’s Community Commerce business model.
The sleep apnea solution is awaiting approval from the Food and Drug Administration and is expected to be available soon.
Grooming company Beard Guyz will be rolling out a new collection of three products — Beard Butter Growth Formula, Growth Serum and Beard Scentz — this spring.
CareZips allows for an easier change of the adult diaper/brief or for care of abdominal wounds and catheter bags.
With the Snapchat filter, Unilever and Dove are reaching an audience in key younger demographics. According to Statista, some 76% of Snapchat’s reported 150 million daily users are 13 to 34 years old.
The new Rainbow Light Vibrance line was developed after the brand invested in extensive psychographic research of the millennial generation.