GlaxoSmithKline introduces ‘Nicorette Makes Quitting Suck Less’ ad campaign

PITTSBURGH To help raise awareness around Commit Lozenge, which has been folded into the Nicorette franchise, GlaxoSmithKline earlier this week introduced a new commercial to its “Nicorette Makes Quitting Suck Less” campaign, the company announced Wednesday.

PITTSBURGH To help raise awareness around Commit Lozenge, which has been folded into the Nicorette franchise, GlaxoSmithKline earlier this week introduced a new commercial to its “Nicorette Makes Quitting Suck Less” campaign, the company announced Wednesday.

“Nicorette Makes Quitting Suck Less” was introduced in December 2009 as a frank-talk campaign using honest language and humorous situations to convey that the brand understands how hard it is to quit smoking, changing the way smoking-cessation brands communicate with smokers. The campaign has proven successful and is positively changing smokers’ perceptions of Nicorette, GlaxoSmithKline stated.

GlaxoSmithKline initially expanded its Nicorette portfolio beyond gum-based smoking-cessation solutions in March with the launch of Nicorette mint mini-lozenge.