News Briefs

Ghost is adding a new category to its current roster of sports nutrition products—hydration. 

New from the company is Ghost Hydration, a ready-to-drink hydration beverage that comes in orange squeeze, lemon lime, kiwi strawberry and Sour Patch Kids redberry flavors. 

Made with 0 g of caffeine, the product contains 996 mg of electrolytes and is formulated to help replenish the five electrolytes lost in sweat, the company said. 

“The sports drink category has been on fire the past year, and Ghost couldn’t be more excited to bring additional efficacy and some of our authentic flavor collaborations to the shelf,” said Dan Lourenco, co-founder and CEO of Ghost. “Expanding on the success of our powdered hydration product, we can't wait for the legends out there to get their hands on our RTD hydration product. It’s a flexible and functional anytime thirst quencher with 996mg total electrolytes, 100% RDA of Vitamins B6, B12, and vitamin C, and additional premium trademarked ingredients such as Aquamin and Senactiv.”

Consumers can find Ghost Hydration at Kroger, Walmart and Target among other retailers. 

Celsius is taking consumers and their taste buds on a trip to the stars with its new Space Vibe collection. 

An extension of the previously launched Cosmic Vibe line, the new collection features two additional flavors inspired by outer space. 

The full collection includes: 

• Astro Vibe: Featuring the sweetness of blue raspberries, it is inspired by the infinite adventure of space travel; 
• Galaxy Vibe: Made with a blend of strawberries and watermelon, it is inspired by the space-themed retro-galactical trend made to take taste buds to a vibrant mystic galaxy; and 
• Cosmic Vibe: Containing a fruit punch flavor with notes of strawberry, lemon, orange, mandarin and blueberry. 

Celsius’ new Space Vibe collection is available for purchase wherever the brand’s products are currently sold. 

NationsBenefits, a company offering supplemental benefits and healthcare fintech solutions serving the healthcare-managed care market, announced a direct point-of-sale integration strategy and basket analyzer technology that is now accepted at Publix Super Markets.

As a result of the new direct integration strategy and BAS technology implementation, eligible Medicare Advantage members of NationsBenefits who want to spend their health plan-funded benefit dollars on pre-approved healthy products can now do so at Publix.

"Our direct point of sale integration and basket analyzer technology are designed to empower our health plan partners’ members to make healthier choices with ease," said Glenn Parker, CEO of NationsBenefits. “This means we eliminate many of the grievances members typically experience when attempting to spend their healthcare benefit dollars. Product eligibility checks are accurate and seamless for our health plan customers and their members.”

The company said the integration represents a significant milestone in NationsBenefits’ mission to build the most advanced, merchant acquirer agnostic retail network serving the healthcare benefits and managed care market.

Post Consumer Brands has released and discontinued some iconic cereals. This January, the company is bringing back two dessert-themed favorites for a limited time only—Mega Stuf Oreo O’s and Chips Ahoy! cereal.

Mega Stuf Oreo O’s cereal combines the crunchy, chocolatey Oreo O’s cereal featuring real Oreos with a generous helping of mini marshmallows, creating an unbelievably delicious breakfast combination.

Chips Ahoy! cereal puts the nostalgic taste of Chips Ahoy! chocolate chip cookies right into your breakfast bowl, making mornings a little more fun.

‌Both cookie cereals are available at Walmart while supplies last.

Ritual is introducing Natal Choline, a supplement in a clinically-backed form to support babies' cognitive function when taken during pregnancy.

Noting that over 95% of pregnant women and 90% of women aged 19 years old and older aren’t getting enough choline from diet alone, Ritual said that through a clinical study completed at Cornell University, researchers found that supplementation at 550 mg of Choline helped promote information processing speed in infancy and sustained attention in early childhood to age 7 years old.

The company said it developed its Choline with that exact dosage to help improve the cognitive performance in babies. Like all of its products, it is vegan, non-GMO project certified, third-party tested for heavy metals and Made Traceable. It is designed to enhance the effects of a prenatal or postnatal vitamin and to be taken once daily—with or without food.

Orbit Gum is ringing in the new year with its new white sweet mint soft chew gum. 

Featuring a sweet mint flavor, the gum comes in a crunchy exterior and chewy center that is bursting with flavor and helps freshen breath, the brand stated. 

“We know consumers can be self-conscious about their smiles, so we hope that Orbit white sweet mint can help give everyone an extra boost of confidence, and inspire moments of everyday happiness in 2024,” said Maria Urista, vice president at Mars Wrigley. “Our soft chew format is a fan favorite and we're excited to deliver this beloved flavor as part of our Orbit White lineup to keep everyone feeling their best.”

The new white sweet mint flavor is rolling out to retail shelves in a 40-count bottle at retailers nationwide.