video | September 18, 2014

Friskies brand celebrates online cat capers

Cat videos equate to massive popularity, at least by the Internet's viral-content standards. Friskies, a brand from Nestlé Purina PetCare, celebrated the best of the best at its awards gala, "The Friskies."

video | September 17, 2014

Moroccanoil launches first-ever multimedia campaign

Moroccanoil, a maker of oil-infused beauty products, has announced the launch of "Inspired By Women," the brand's first-ever multimedia advertising campaign created to inspire, celebrate and empower women around the world.

video | September 16, 2014

BelVita offers up free swag in new campaign

BelVita Soft Baked Breakfast Biscuits announced the launch of its #MorningWin Swag Shop. 

video | September 16, 2014

Roche launches blood-glucose meter with built-in insulin dose calculator

Roche on Tuesday announced that the Accu-Chek Aviva Expert system is now available by prescription.

video | September 16, 2014

Nielsen celebrates Hispanic consumers with video vignettes

Nielsen on Monday announced its series of video vignettes celebrating the Hispanic consumer.

slideshow | September 15, 2014

Birchbox goes from clicks to bricks

Online beauty subscription company Birchbox recently opened its first brick-and-mortar store in Manhattan.

audio | September 12, 2014

Audio Q&A: DermaWand VP talks retail growth, consumer education

Direct response marketing and branding company International Commercial Television, which exhibited at the recent NACDS Total Store Expo in Boston, has big plans for its at-home, anti-aging beauty tool called DermaWand. With international demand and growth opportunities showing little signs of slowing, the company is looking to take the U.S. retail market by storm. To learn more about the company, its U.S. expansion plans, and how it can partner with retailers and drive consumer education, DSN recently spoke with Richard King, VP, director - retail sales, International Commercial Television.

video | September 11, 2014

Nutramax Labs signs professional surfer Bethany Hamilton as brand ambassador for Cosamin line

Nutramax Labs on Tuesday signed professional surfer Bethany Hamilton as a brand ambassador for its Cosamin line of joint health products.

video | September 9, 2014

iWalkFree introduces hands-free crutch

iWalkFree recently launched the new iWalk2.0, a hands free crutch which some refer to as the “Pirate Leg Crutch.”

video | September 9, 2014

DEA: Pharmacies can serve as drop-off points for unused prescription drugs

Attorney General Eric Holder announced a new Drug Enforcement Administration regulation that would allow pharmacies and other authorized collectors to serve as authorized drop-off sites for unused prescription drugs.