Retailers and suppliers need to work harder to find creative ways to better engage today’s “elusive” consumer and motivate her to want to make a trip to the store, Lisa Paley, chief customer officer for Pfizer Consumer Healthcare, told Drug Store News for the latest edition of DSNTV Executive Viewpoint video interview series.
Family Dollar Stores is embarking on a 12-month campaign that leverages the influential reach of vloggers to further reach its African-American shoppers.
Walgreens announced the availability of Apple Pay at Walgreens and Duane Reade drug stores nationwide.
Walgreens on Thursday released a series of YouTube videos explaining facets of the chain's operations and how each of those areas support diverse communities.
H.D. Smith is employing cutting-edge pricing technology through SAP, the wholesaler noted on Tuesday in a video posting.
Olay unveiled on Wednesday its newest global advertising campaign, the first of a series starring Olay global brand ambassador, actress Katie Holmes.
McNeil Consumer partners with pediatrician Tanya Altmann with tips on keeping children healthy during cold-and-flu season
According to a recent survey conducted by Mom Central in partnership with the makers of Tylenol, 52% of moms agree that a baby’s first fever is the most challenging motherhood moment, and 82% report they are most likely to consult their pediatrician to navigate such milestones.
Ameizen on Wednesday launched its patent-pending Sho vitamin and dispensary system, available for funding via IndieGoGo.
For a more in-depth look at Dollar General's most current store prototype, check out this exclusive DSN Store Tour slideshow, featuring extensive photos of the store.
PhRMA educates consumers on the ABCs of health coverage and access to prescription medicines with new website
The Pharmaceutical Research and Manufacturers of America on Tuesday launched AccessBetterCoverage.org.