video | March 22, 2017

New allergy solution Xyzal finds allergy sufferers are four times more likely to not sleep well

Xyzal is partnering with allergist Neeta Ogden to encourage allergy sufferers to learn more about the importance of managing their allergies this spring to prevent sleep problems.

video | March 22, 2017

Wegmans to expand its unique shopping experience through two new NJ locations

Wegmans announced grand opening dates for two stores in Northern New Jersey.

slideshow | March 22, 2017

SLIDESHOW: First look at Target’s next-gen store concept

Target’s new store design emphasizes elevated product presentations, a more open feel, and a number of time-saving features, both physical and digital. 

video | March 21, 2017

Poland Spring highlights local greatness with new ad campaign

The “Greatness Springs from Here”  campaign highlights local people in the northeast who make a positive impact on their communities through their passion.

slideshow | March 21, 2017

SLIDESHOW: Pharmasave reaches 600-store milestone

Pharmasave operates stores across nine Canadian provinces and has many new store openings planned for 2017, the company noted.

video | March 20, 2017

WebMD hosts Scripps Translational Science Institute pregnancy study on its app

The Healthy Pregnancy Study will use WebMD’s newly redesigned and enhanced Pregnancy app for iPhone.

video | March 20, 2017

Twix debuts new packaging around #LeftTwix, #RightTwix campaign

Twix is rolling out packaging for its customers who can’t decide which Twix they prefer — left or right — and it has TV and online advertising planned to support the launch. 

video | March 15, 2017

Allergan joins forces with Common for See America efforts

Allergan, as part of its See America initiative to fight preventable blindness in the United States, rolled out its new video featuring actor and hip-hop artist Common.

video | March 15, 2017

Report: J&J brings top French body wash to U.S. with digital-first marketing

Johnson & Johnson’s Le Petit Marseillais body wash brand is coming across the pond and the company is reportedly promoting the brand with a focus on digital and social marketing initiatives. 

video | March 15, 2017

Latest Clif Bar YouTube video embodies lifestyle marketing

Clif Bar commands a 24.8% dollar share of nutritional and intrinsic health value bars with $590.5 million in sales on 11.5% growth for the 52 weeks ended Dec. 25 across total U.S. multi-outlets, according to IRI.