CVS Pharmacy & Business News

Image description

Leverage new opportunities or risk ‘death blow’

Heightened consumer expectations, coupled with increased efforts by manufacturers and distributors to adopt a “direct-to-consumer” sales model, should be compelling drug chains and other retailers to leverage new opportunities in their businesses … ," according to Steve Laughlin, VP and general manager of global consumer industry at IBM, in his CVS Health Innovation Summit presentation.

Image description

Video messages help drive mobile commerce

Video-based marketing messages designed for mobile viewing represent a significant opportunity for retailers, as consumers now spend three hours per day on their mobile devices, and mobile penetration continues to grow, with 2 billion new mobile phones activated last year alone.

Image description

Online search fuels healthcare decisions

Consumers are taking more ownership in their health than ever before, and Internet search activity, particularly on mobile devices, has become an important element of consumer healthcare decision-making.

Image description

Health consumers migrating to retail

Health economist Jane Sarasohn-Kahn highlighted the economic stresses Americans face as they grapple with rising out-of-pocket costs at the Health Innovation Summit, co-hosted in June by CVS Health in partnership with DSN and Mack Elevation.

Image description

Health innovation: What’s next?

Optimizing health innovation is vital to securing the heart and soul of the consumer. The following are five big ideas for driving innovation in health care.