CVS Pharmacy & Business News

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Emerging companies clock pace of innovation

A panel of start-up companies — UnaliWear, Chrono Therapeutics, BraceUnder, Sleep.ai and 23andMe — spoke about the white spaces their organizations targeted and the solutions they created to fill those voids at a special Health Innovation Summit, hosted by CVS Health in partnership with Drug Store News and Mack Elevation in June.

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CVS Health eyes faster pace of health innovation

CVS Health is poised to boost its health innovation efforts in response to a rapid-fire series of marketplace changes. Much of the focus will center on embracing emerging health trends — from connected health technology to DNA testing.

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Leverage new opportunities or risk ‘death blow’

Heightened consumer expectations, coupled with increased efforts by manufacturers and distributors to adopt a “direct-to-consumer” sales model, should be compelling drug chains and other retailers to leverage new opportunities in their businesses … ," according to Steve Laughlin, VP and general manager of global consumer industry at IBM, in his CVS Health Innovation Summit presentation.

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Video messages help drive mobile commerce

Video-based marketing messages designed for mobile viewing represent a significant opportunity for retailers, as consumers now spend three hours per day on their mobile devices, and mobile penetration continues to grow, with 2 billion new mobile phones activated last year alone.