\n- How to cultivate the unique and durable power of professional education and recommendation \n- Real success stories from Tom Finn during this tenure at P&G
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Making the connection with patients is paramount in the pharmacy and healthcare professions. The preferred communications channel by most consumers is the telephone, especially for sensitive matters. However, 88 percent of calls go unanswered, most often for fear of scammers or other unwanted calls. An enterprise’s entire reputation rests on the quality of its communication network. That is why more healthcare companies seek solutions to verify their calls, so customers know who is on the other end of the call. The result goes beyond just the connection but also loyalty to the provider that can lead to greater sales.
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To the surprise of very few, nearly half of consumers surveyed in late April said that they have changed the way they obtain their prescription medications as a result of the COVID-19 pandemic. This exclusive survey tracks how consumers are shopping for Rx and OTC products during the crisis.
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Pharmacies need to be able to accurately link patient records and prescription profiles to prevent potentially fatal, wrong-patient errors:
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As anyone who works in a pharmacy can tell you, there are many opportunities for mistakes to happen. Despite elaborate systems, processes and protocols designed to prevent errors, the patient can still receive the wrong prescription. \n
In this exclusive report, DrFirst explains how artificial intelligence (AI) can serve as the interpreter, allowing for faster, more accurate script fulfillment, saving pharmacists’ time so they can do what they do best: care for patients.
Pharmacists are moving into more high-value, patient-focused roles. This shift will demand pharmacy automation that’s more available and more sophisticated in order to maximize pharmacies’ growth and stability in an overwhelmed market. Here’s what this will look like:
With consumer health booming, OTC marketers have opportunities to generate significant growth for their brands—if they embrace the right tactics. Tom Finn, retired president of Procter & Gamble’s Global Personal Health Care business, shares expert insights and tips on how to efficiently and effectively drive accelerated, sustained growth for consumer health brands.
Open lines of communication between patient and pharmacists/healthcare professionals are more important in today’s world than ever. Unfortunately, patients are not being reached in their preferred vehicle—the phone. Too many calls go unanswered for fear of fraudulent calls. There are solutions available to help consumers know who is really on the other end of the line.