The retailer reported mixed results for its fourth quarter as promotional activity and ongoing investments in its digital operations took a toll on earnings, and online growth slowed dramatically from the previous quarter.
The retailer will be updating its app with a feature called Store Assistant, which enables customers to create shopping lists, have real-time access to stock availability and calculates the shopping list cost.
The retailer is asking vendors to supply more merchandise priced at $10 and up to finally turn a profit at its online business, according to a report by Reuters.
The retailer’s innovation lab, Store No. 8, has acquired Spatialand, a small VR platform and content studio.
The retailer and Ainsworth created the Pure Balance pet food brand in 2012, which contains seven different dry formulas and a dozen wet dog food options.
The brand’s WV Timber line, which includes scented beard oil, beard balm, heavy duty beard balm and beard wash will be sold at 3,500 Walmart locations.