Vichy Laboratories expands Minéral 89 collection
Vichy’s Minéral 89 product collection is expanding.
The skin care brand announced the launch of its latest innovation — Minéral 89 Prebiotic Recovery & Defense Concentrate.
Formulated to help fight the visible signs of aging that could be brought on by stress, this new product is both dermatologist-tested and suitable for sensitive skin.
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Created to help deliver results that include increased radiance, improved texture and reduction of fine lines in about four weeks, the serum also looks to help consumers with other concerns as dryness and dullness, the company said.
Ingredients found in the serum include Vichy Volcanic Water, which looks to help improve the skin’s natural defenses against exposome aggressors; 5% Vitreoscilla Ferment, a nutrient-rich component of non-living bacteria that is known to have skin barrier recovery properties; and 4% Niacinamide and Vitamin E to help even skin tone.
“As a leader in anti-aging skin care, Vichy remains committed to a continuous innovation pipeline that is a result of the brand’s pioneering research on exposome aggressors and their impact on the skin,” said Jasteena Gill, head of brandat Vichy Laboratoires USA. “The expansion of the Minéral 89 line underscores this commitment to advancing skin health and introducing products that not only accelerate skin repair, but protect the skin against future aggressors.”
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Beauty enthusiasts can find Vichy Laboratories’ Minéral 89 Prebiotic Recovery & Defense Concentrate in a 1-oz. bottle at VichyUSA.com, Ulta.com, Amazon.com, CVS.com and Walgreens.com for the suggested retail price of $34.50.
The product will be available at Target in the fall.