Tyson Foods caters to children’s snack time with Hillshire Farm Snacked!


Tyson Foods is looking to help parents find the right snack for their children.

To do just that, the Springdale, Ark.-based company is unveiling a new line of products — Hillshire Farm Snacked!

“Protein snacks are one of the most popular snack foods consumed, and we know protein helps keep kids full, making it an ideal component of a snack. Hillshire Farm Snacked! is an easy, portable and delicious snack that fits in with today’s parents’ and kids’ on-the-go lifestyle,” said Noelle O'Mara, Tyson Foods’ group president. “As a leader in protein and snacking, we saw a clear opportunity for a versatile, great-tasting, kid-focused snack — and that's exactly what Hillshire Farm Snacked! delivers.”

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Created as a poppable protein treat that comes in a pack with three bite-sized components, the snacks pair together with the signature flavors of Hillshire Farm meats with cheeses and a treat, the company said.

“The reality of kids’ lunches today is that parents are serving a collection of snacks – versus a main dish, like a sandwich and sides,” said O'Mara. "With Hillshire Farm Snacked! we saw an opportunity to create a product that fits this reality — a lightweight grab-and-go snack pack that delivers quality, taste and, most importantly, is made with components we know kids love.”

Available varieties include pepperoni with confetti cake bites and mini string cheese; pepperoni with brownie bites and Monterey jack cheese; salami with mint chocolate covered pretzel rods and Monterey jack cheese; and turkey with chocolate chip cookies and cheddar cheese.

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Consumers can find Hillshire Farm Snacked! Packs in the refrigerated aisle of select retailers nationwide.