St. Ives’ Solutions looks to reduce skin care stress
St. Ives is aiming to help ease any stress that Gen Z members might face when it comes to choosing the right skin care product by launching its Solutions line.
Solutions features acne-control products to help fight breakouts and clear skin products to help care for post-acne skin.
Products from the collection include:
- Solutions Acne Control Cleanser, made with salicylic acid and natural tea tree extract. The cleanser works to clear blemishes and prevent new blackheads and whiteheads from forming;
- Solutions Acne Control Spot Treatment, with natural tea tree extract and 2% salicylic acid treatment. The spot treatment looks to reduce pimple size, swelling and redness;
- Solutions Clear Skin SPF Moisturizer, a lightweight gel-cream made with natural tea tree extract. It contains SPF 25 to protect the skin and has a sheer appearance that works on all skin tones; and
- Solutions Clear Skin Toner, a 3-in-1 solution that contains witch hazel, natural tea tree extract and vitamin B3 to brighten the skin; fade dark spots; and remove dirt, oil and makeup while also reducing the appearance of pores.
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To celebrate the launch of this new collection, the brand is working with actress and recent college student Sierra Capri on a campaign that calls on students to share the good, clean and fun ways they de-stress for a chance to win up to $50,000 in free tuition and books for one year.
“We know the cost of college is an issue that can weigh on the minds of Gen Z,” said Dawn Hedgepeth, vice president of skin care at Unilever. “At St. Ives, we believe in infusing fun into one's daily routine to find ways to de-stress. We hope our new Solutions range – a collection of effective and affordable products — will help reduce the stress of skin care, especially when it comes to breakouts. We're also excited to offer one lucky student the opportunity to win funds for free tuition and books to help alleviate some of that financial stress.”
To enter, undergrad students can tag @stivesskin and use the hashtags #StIvesScholarship and #Contest on a post with an original version of Capri’s video, which was shared on Instagram.
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“As a full-time student studying biology, who was also juggling acting auditions, I remember the financial stress of college like it was yesterday,” Capri said. “Many times, that stress would manifest as breakouts. I wish at the time I had a line like St. Ives Solutions — it’s an easy, low-stress approach to caring for skin and keeping it in glowing condition.”